SEMA Newsis interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this month’s international insight into China is Hangzhou Xin-Works, also known as X Jeep 4WD. Hangzhou Xin-Works is a distributor, installer/retailer and importer of off-road specialty products. The company was established in 2003 and currently employs 16 people.
As the global economy changes, many SEMA-member businesses are taking advantage of new business opportunities. To help its member companies discover the most viable regions for growth, SEMA has developed a system of international programs that provide the groundwork for global expansion. SEMA works with organizations all over the world to promote automotive specialty-equipment businesses using everything from market reports and news releases to vehicle databases and networking.
Conrad Wong is the intellectual property rights (IPR) officer in the U.S. Embassy in China and represents the United States Patent and Trademark Office (PTO; www.uspto.gov) with the United States Consulate General in Guangzhou. We talked with him recently when he met with a delegation of SEMA executives visiting China to identify opportunities as well as challenges for association members seeking to sell into this large market of more than 1.3 billion people. Wong has 15 years of experience in intellectual property matters and is a car enthusiast.