Products used to modify a vehicle’s exterior or interior after they
have left the factory are what define the restyling market. As
consumers desire to create something unique that fits their personal
lifestyle, so, too, does the trend to customize one’s vehicle.
Restyling products, which include sunroofs, ground effects, grille
guards and drop-center bumpers, are functional, however, many consumers
purchase them for the aesthetic appeal.
General Market Information