After two successful years, the Opinion Leader Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the show and providing firsthand feedback on the products and vehicles debuting at the SEMA Show.
SEMA Show exhibitors will identify the hottest vehicle platforms during the 2011 SEMA Show in Las Vegas, Nevada. The winning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and - for the first time - Hottest Sport Compact.
Exhibitors Select Outstanding Vehicles in Four Categories
SEMA Show exhibitors will identify the hottest vehicle platforms during the 2011 SEMA Show in Las Vegas, Nevada. The winning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and – for the first time – Hottest Sport Compact.
SEMA is providing 68
individuals with a total of $112,000 through the SEMA Memorial Scholarship
Fund. Established to support and foster leadership opportunities in the
automotive specialty-equipment marketplace, the fund awards grants to eligible
applicants who are pursuing careers in the automotive specialty equipment
market based on academic achievements, work experience, essay content,
recommendations and more.
With nearly 2,000 manufacturing companies exhibiting at the SEMA Show each
year, buyers from throughout the world look to the annual event to see and
learn about new products and trends in the automotive accessories market.
Recognizing the importance and value that international buyers have at the SEMA
Show, organizers have expanded the list of resources that cater specifically to
professionals from outside the United States.
A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.
To accommodate the
growing number of manufacturers signing up for the 2011 SEMA Show, organizers
have created a new area within the Show floor called the First-Time and
Featured Exhibitors Section. The area will be located adjacent to key Show
features and is expected to have a constant stream of buyer traffic throughout
the four days of the SEMA Show.
THRIVING EXHIBITOR INTEREST RESULTS IN
FIRST-TIME AND FEATURED EXHIBITORS SECTION OF THE SEMA SHOW -- Newly
created area features hundreds of exhibitors on the Show floor within the Las
Vegas Convention Center --