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Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group
In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.