trademark is a name, logo or other feature used by a company to
identify itself as the source of a product or service. If established
properly, trademarks can be a means to establish legal rights
prohibiting competitors from using the same distinguishing features and
1. What is a trademark?
Trademarks have a common meaning to many people but they also have
a more legalistic meaning which is helpful in understanding trademark
rights. A trademark is:
All businesses have tangible assets: buildings, machines, and
accounts receivable. Companies have intangible assets too: trademarks,
patents, copyrights, reputation, and goodwill. These intangibles
sometimes defy valuation, but may be worth more than the building and
machines used to make a company’s product.
SEMA is pleased to provide our members with the following information about trademarks, patents and copyrights. The ideas, names, logos and inventions of your company are valuable property and often can be legally protected for your exclusive use. The overview materials (below) will familiarize you with the basics on this topic so that you may take advantage of the law on patents, trademarks and copyrights.