Kersting began working with SEMA in 1989, serving as general counsel and government affairs representative. Kersting also handled legal matters for numerous SEMA-member companies and served as general counsel for such industry institutions as the National Hot Rod Association (NHRA), the Performance Warehouse Association (PWA) and the Auto International Association (AIA). In 1996, Kersting joined SEMA’s Washington, D.C. staff full-time as Vice President of Legislative and Technical Affairs.
Kersting’s goals for the association include:
- Supporting member success by raising SEMA’s member benefits to best-in-class levels;
- Building the value and excellence of the SEMA Show and other SEMA events;
- Leading the industry to new business opportunities in domestic and international commerce.
Kersting has been recognized for his efforts within the automotive industry by several industry groups, including AIA, which chose him as the AIA Person of the Year in 1995.