About this product:
In the November 2010 issue of SEMA News, we discussed how
SEMA-member companies might use auctions to find the perfect vehicle to
feature in promotions and advertising. Such vehicles can provide value
well beyond their material worth by helping customers realize long-held
dreams. In some cases, however, the effectiveness of even the optimal
vehicle eventually diminishes, whether because of changing styles, a
new marketing direction or other factors.