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Thursday, June 12, 2014; Larry Edsall, Freelance Contributor
Veteran reporter Larry Edsall offers tips on how to effectively work with media. As a freelance contributor to automotive and lifestyle publications, including the Detroit News’ “Drive” section and the New York Times’ “Wheels” section, Edsall will outline how he makes his plans for the SEMA Show, explain what catches his eyes, and offer real-life examples of things that exhibitors should and shouldn’t do. Participants will learn how to make their products stand out from the crowd and increase the odds of having a reporter include it in their coverage. Whether you’re seeking to be included in national newspapers, automotive magazines or online blogs, this webinar will provide you with valuable insight and tips to help you develop a strong and effective year-long media program.