Dealer Relations

Publications Help Auto Dealers Succeed

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It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

SEMA News—February 2011

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

Spy Shots

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BMW 1-Series Five-Door Hatch, Ford’s High-Performance Raptor, 2011 Dodge Charger

SEMA News - March 2010

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

Additional Options and Opportunities for Today’s Market

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About this product:

First, the obvious: The new-car market—traditionally fertile ground for restylers to cultivate—has become mired in the global recession. Extremely cautious consumers are holding off on big-ticket expenditures, and while reputable economists see glimmers of a rebound, business has yet to fully flex the recovery springboard. Still, some restylers have searched along the boundaries of their expertise to explore avenues they may have overlooked in more fruitful times.

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SEMA’s Support of Dealers Makes Headlines

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SEMA has long recognized the potential business opportunities that the accessories market brings to dealers.

SEMA News - July 2009

SEMA has long recognized the potential business opportunities that the accessories market brings to dealers. The industry has caught on to this notion over the past few years, and the media have been instrumental in communicating this opportunity to the dealer community.

Particularly noteworthy are reports on the programs that highlight tangible resources available to help dealers tap into the automotive accessories market. Two programs—Dealer Day and ProPledge—were launched by SEMA to help dealers profit from the relatively untapped accessory market.