About this product:
Despite intense competition from social media heavyweights, such as
Facebook and Twitter, e-mail remains a formidable marketing stalwart,
according to a new study released in May by Market Tools.
The researchers found that e-mail use was actually up among 45% of the
1,268 professionals and students over 18 who were interviewed for the
study. And only a few—4%—said that their use of e-mail had decreased
over the 12-month period included in the study.