With the major slowdown of the new-car market, some restylers are finding additional revenue through opportunities they may have overlooked during more fruitful times.
Kelley Blue Book, www.kbb.com, recently
announced the results of the latest analysis by Kelley Blue Book Market
Intelligence of the top 20 most-researched new vehicles for the first
half of 2009.
SEMA recently launched the Aftermarket Industry Program to provide SEMA members with financial data measure and track operational goals and financial performance.
Social networking websites and forums provide enthusiasts with a car club-like experience in a
virtual medium and allow for both general and dedicated
conversation to individual makes and models.
The Camaro has been one of the most popular enthusiast vehicles since its introduction as a 1967 model. This mini-report prepared by the SEMA Research and Information Center provides a snapshot look at Camaro enthusiasts.
Fullsize-pickup owners spend an average of $1,800 on their trucks, outspending their midsize counterparts who typically purchase about $835 on parts and accessories.
Trends from December 2008 to May 2009 show that more consumers are thinking about buying wheels, tires and suspension products then accessories or performance parts.
