The automotive industry has shifted for good. “Get used to the changing, the fluctuation, fragmenting markets, more niches, smaller and smaller model runs, more vehicles on fewer platforms. Those are all part of our future,” said John Waraniak SEMA Vice President of Vehicle Technology John Waraniak during a recent SEMA webinar.
However, with the shift, Waraniak feels that real opportunities have emerged, and specialty-equipment companies are poised to reap the benefits of change. “That’s where you as innovators and entrepreneurial companies thrive. You can bring [products] to market much faster; your product lifecycles are two to three times faster than the OEM side of the industry," he said.