The SEMA Consumer Demand Index has risen for the third consecutive month and is at its
highest point since early 2008, signaling great news for the
specialty-equipment market.
Always one of the most popular sections at the SEMA Show, Tools &
Equipment highlight the products that make mechanical life a little
easier for the installer, fabricator, builder and garage enthusiast.
As consumers become increasingly accustomed to having the products they buy tailored specifically to them, the demand for customized vehicles will grow. What role can restyling play as the trend continues? Read more here.
In a multi-phased series of specialty-equipment industry forecasting
reports, SEMA and the Center for Automotive Research (CAR) will provide
insight to help members increase the understanding and awareness of
vehicle technology challenges and opportunities to support their
business development and planning efforts.
SEMA’s monthly forecasting tool to determine consumer demand for
industry products has been rebranded SEMA Consumer Demand Index for
Performance Products and Accessories. Formerly called PADI, short for
Performance and Accessories Demand Index, the new name seeks to clarify
the intent and purpose of the program.
LED lighting, in-cabin electronic solutions, seat cooling and a good
old-fashioned shifter kit were among the new interior accessories most
popular with buyers at the 2008 SEMA
Show.
It may be the worst economy seen in several generations, but companies
are still spending money marketing their brands in motorsports. It’s an
idea that might give most CEOs insomnia.
