Truck and SUV enthusiasts remain unfazed by gas prices, according to a
survey of truck, off-road and SUV enthusiasts at the 2009 SEMA Show.
Most surveyed said they were "not at all likely" to get rid of their
big vehicle even if gas prices rise.
SEMA and Ford coordinated on the Enthusiast Opinion Leader Research
Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.
No single element can change a car or truck's look like a set of wheels and tires, which makes it the first purchase for many enthusiasts. Learn more about changing trends in rolling stock for this year.
The SEMA Financial Benchmarking Report
is a new program that allows your company to benchmark key sales
performance indicators against industry averages. Three reports are
available, one each for manufacturers, WDs and retailers.