Think of it as the selling Field of Dreams. Much like the enthralling Kevin Costner movie, it all starts with a lot of convincing, believing and perhaps a small leap of faith as you struggle to understand this challenging new requirement.
Getting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.
SEMA manufacturing members are invited to get hands-on with the 2014 Ford Fiesta during the SEMA Measuring Session taking place December 3–13 at the SEMA Garage. For complete details and to register, visit the Ford Fiesta Measuring Session page.