About this product:
Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource
True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.
The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.