Annual Market Studies

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SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.

The report includes:- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

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The 2011 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2010 and provide some historical comparisons to put those results in context.Throughout the report, the specialty-equipment market will be shown in two basic category designations:

Three Segments:  These are broad product categories: Appearance and Accessory Products; Racing and Performance Products; and Wheels, Tires, and Suspension.

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In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

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In 2007, retail sales of specialty automotive products reached $38.11 billion. That's an increase of 3.8 percent from 2006, and up 79.8 percent since 1998 when retail sales hit $21.20 billion. That equates to an average annual growth of nearly 8 percent year-over-year for the past 10 years.

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In 2006, retail sales of specialty automotive products reached $36.73 billion.

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As an industry, the companies involved in producing, selling and installing automotive performance parts and accessories are not readily recognized by the average consumer. But when it comes to the products that the industry provides, consumers quickly relate them to freedom of choice—the choice of having a car or truck just the way you want it.

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