News

Tune into the Discovery Network's TLC SEMA Show 2007 one-hour special on Thursday, December 13, at 10 p.m. Industry expert Jimmy Shine takes viewers on an exclusive behind-the-scenes look of the massive event and profiles how the four-day show brings more than 130,000 industry professionals together for an experience that is truly unlike anything else in the world.

Check local listings for specific air time and channel, or visit http://dsc.discovery.com.

The National Highway Traffic Safety Administration (NHTSA) has completed a two-year process of reorganizing and simplifying the lighting standard, Federal Motor Vehicle Safety Standard (FMVSS) No. 108, without making any changes of substance. The regulation has been amended many times since it was first adopted in 1967 in order to address technological advances and enhance safety. As a consequence, the old regulation was unnecessarily complex and difficult to understand.

Is your company exhibiting at the 2008 SEMA Spring Expo/SEMA OFFROAD on February 8–9, in Indianapolis? If so, send in your product release now! As part of our comprehensive coverage of the event, SEMA News will offer buyers and attendees a preview of the new products on display at the Show in our February issue. Exhibitors are encouraged to e-mail a press release, high-resolution image and company contact information to Carrw@sema.org. The deadline for submissions is Wednesday, December 12.

Want to be seen in the guide that specialty-equipment and automotive aftermarket industry professionals look to first to find potential customers, suppliers, information, products and more? Then make your company stand out from the crowd by advertising in the 2008 SEMA Membership Directory.

As a limited time bonus, buy a 1/2-page or larger ad in the 2008 SEMA Membership Directory and receive a FREE 1/6-page black-and-white ad in the March 2008 issue of SEMA News—a $750 value.

The 2008 SEMA News Editorial Calendar and Rate Card is now available online. To download a PDF copy click here.

SEMA members are encouraged to tune in for the next SEMA webinar, “Use Electronic Marketing to Increase Profits and Decrease Costs.”

Description: Electronic marketing channels, including the Internet and RSS (Really Simple Syndication) Feeds, offer companies unprecedented opportunities to increase profits while lowering costs. Join the session on Thursday, December 13, at 10:00 a.m., to learn specific, put-to-work-now actions you can take online to determine/segment your audience, boost revenues, improve ROI/profits and increase lifetime customer value.

Filler for eNews

Filler for eNews

Want to find out how simple changes to your store layout can help increase your sales and motivate your customers to buy and spend more? As a benefit to its members, SEMA offers expert advice on how to get the most from your retail space—and the best part is, it's free. Submit high-resolution photos of your store to editors@sema.org. Be sure the images are 300-dpi JPEGs, and be sure to include your name, company name, address, phone number, e-mail address and website URL (if applicable).