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  • Posted on:
    Jan 29 2009



    All subscribers of SEMA News will receive a 2009 SEMA Membership Directory.

    In these tough times, SEMA is continuing to take the extra steps necessary to create new business opportunities for its member companies, recently resulting in an updated version of the SEMA Membership Directory—the staple not only of all SEMA members, but of any specialty-equipment customer.

  • Posted on:
    Jan 29 2009

    Auto spy photographer Brenda Priddy says this is first proof of Ford’s all-new V8, code-named “Coyote." The 5.0L, four-valve, naturally aspirated V8 will be offered in the 2011 Mustang and F-150. Priddy estimates the mill will make 400 hp and 400 lb.-ft. torque, with fuel economy close to that of today’s 5.4L engine.

  • Posted on:
    Jan 29 2009


    Rough Country Suspension Toyota Tundra

    Pickups finished off 2008 with 1,958,336 in total sales, declining 27% from 2007. Although gas prices during October–December recovered from the record-breaking highs of the summer, consumers are still shying away from big pickups.

  • Posted on:
    Jan 29 2009



    More than 200 media representatives attended the 2009 MPMC Media Trade Conference (MTC) last week, held at the Embassy Suites near Los Angeles International Airport. Representing trade and consumer publications, journalists and sales staff met with nearly 100 leading motorsports manufacturers for informal, one-on-one meetings to discuss new products and editorial collaborations.

  • Posted on:
    Jan 29 2009

    BIG WINNERS: Forty years after his father won the Rolex 24 at Daytona, David Donohue made a late pass on Juan Pablo Montoya to lift the Brumos Porsche team to victory in the twice-around-the-clock endurance race at Daytona International Speedway. Donohue teamed with Buddy Rice, Darren Law and Antonio Garcia to give Brumos its first Rolex triumph since 1978.

  • Posted on:
    Jan 29 2009

    SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

    Business Opportunity

  • Posted on:
    Jan 29 2009

    With the Internet the top influencer in consumers’ buying decisions, the way we do business has changed forever, according to Aaron Kahlow, founder and CEO of Online Marketing Connect. In order to keep SEMA members relevant to such changes in the marketing world, SEMA hosted the webinar, “Social Media: A New Way to Take Your Business to the Top,” presented by Kahlow. 

    Kahlow discussed a survey completed by InformationWeek, which resulted in the following breakdown of top influences in buying decision:

  • Posted on:
    Jan 29 2009

    Have you moved on? Up? Know someone who has? Let us know: editors@sema.org.

    Karen Evans St. John was named president of Kee Auto Top Manufacturing Co. in Charlotte, North Carolina. Evans St. John has worked for Kee Auto Top for 25 years in several capacities, including manufacturing, research, sales and marketing and human resources.

  • Posted on:
    Jan 29 2009


    Toyota Motor Sales displayed a custom Yaris model in its booth at the 2008 SEMA Show.

    During the 2008 SEMA Show, automakers displayed increased attention to customized CUVs and small cars, demonstrating that despite the economic downturn and declines in SUV and light-truck sales, a healthy market of opportunities still exists for SEMA members.