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  • Posted on:
    Dec 01 2014
    Now in its seventh year of existence, Hot Rodders of Tomorrow (HROT) enables young automotive enthusiasts to develop and show off their mechanical skills while being exposed to the automotive specialty-equipment industry. The organization’s purpose is to replenish the aging automotive field with essential future talent by expanding high-school education programs and providing career guidance to students while promoting the value of teamwork. “We started out recruiting high-school and college students and soon realized where the need was,” said Jim Bingham, HROT chairman and president/CEO of Winner’s Circle Speed & Custom based in Joliet, Illinois. “At the high-school level, we can get kids pointed in the right direction; we’re actually changing lives. It sends a chill down your spine when you see what you’ve done for these kids; we’re getting them to go to school.”
    SEMA News—December 2014

    EVENTS

  • Posted on:
    Dec 01 2014
    Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show. It’s interesting to see what’s in the Shelby booth—as well as what’s not. Shelby’s iconic Cobra roadster and the GT350 Mustang are represented only by photos on the booth’s back wall. Note, too, the “wanted” poster on the easel soliciting for manufacturer’s representatives to handle Shelby’s parts and equipment.The engine in the center of the booth is a small-block Ford outfitted with a Paxton supercharger. Shelby began offering the blower on ’66 GT350 models, though the expensive option found few takers. Only 11 GT350s left the factory as supercharged models.
    SEMA News—December 2014

    HERITAGE

  • Posted on:
    Dec 01 2014
    We’re pleased to report that the SEMA Data Co-op has surpassed critical mass and is rolling! Your industry-owned product data repository now has more than 350 brands covering more than 2.7 million live part numbers. Every week, we see thousands of data exports pulled down by data receivers—our industry’s resellers and retailers. That means that more products are getting more exposure, leading to increased sales. That’s great news. Meanwhile, the marketplace continues to evolve. These days, more than 50% of all sales begin with online research, and studies show that a product listing that offers an image is more than twice as likely to sell as one with no image. Rich data—images with multiple views, video files, audio files—is reported to be as much as 17 times more likely to prompt a sale.
    SEMA News—December 2014

    CHRIS KERSTING

  • Posted on:
    Dec 01 2014
    With the Right Demographic, a Potential BoonBusinesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR-code marketing. Most of us have come across a QR (quick reach) code in our travels. It’s that framed square of hieroglyphic-like symbols that we flip to in a magazine, which triggers our smartphones to reveal a company website when scanned. Or it’s on that advertisement we see at an airport or train station that, when scanned, conjures up an electronic coupon on our tablets that can be used at a coffee shop, often only steps away.
    SEMA News—December 2014

    INTERNET

  • Posted on:
    Dec 01 2014
    As a trade association, SEMA is governed by a Board of Directors, which is elected by the SEMA membership at large. Board members serve three-year terms, with the chairman-elect automatically assuming the role of Board chairman after completing his or her two-year term. “The SEMA Board of Directors is vital for setting our priorities and addressing issues that promote growth for all the association’s member businesses,” said SEMA President and CEO Chris Kersting. “Our directors represent the breadth and depth of the $33-billion specialty-equipment industry, and we appreciate their spirit of volunteerism, along with the considerable industry experience and insight they bring to their leadership role.”
    SEMA News—December 2014

    By Mike Imlay
    LEADERSHIP

  • Posted on:
    Nov 26 2014

    The SEMA Show is the premier automotive specialty products trade event in the world. Not open to the general public, the annual business event draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

  • Posted on:
    Nov 26 2014

    Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.

  • Posted on:
    Nov 26 2014
    Seven years ago, Scott McIver took a big gamble right in the middle of the recession: He opened Kaizen Tuning, specializing in high-end retail aftermarket sales, fabrication and dyno tuning in Boxborough, Massachusetts.
  • Posted on:
    Nov 26 2014
    Jon Wyly, CEO of the SEMA Data Co-op (SDC), explains the benefits of the SDC’s industry data repository, the newly launched SEMA Search, and how a single source of data delivery helps manufacturers and resellers.
  • Posted on:
    Nov 26 2014
    True to their promise, Toyota has become the first manufacturer to build a production car powered by a fuel cell ready for sale.