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  • Posted on:
    Jul 17 2014
    Dealing with negative reviews and comments requires a detailed strategy to ensure that a thumbs-down from a customer does not impact the company, and its profits, forever.
  • Posted on:
    Jul 17 2014

    Available to exhibitors of the 2014 SEMA Show, the Online Media Center is an easy and effective way for companies to announce new product intros, booth demonstrations, celebrity appearances and more for the upcoming Show, Tuesday–Friday, November 4–7.

  • Posted on:
    Jul 17 2014
    While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...
    SEMA News—July 2014

    INTERNET
    By Joe Dysart

  • Posted on:
    Jul 17 2014
    It’s that time of the year for awards nominations. SEMA members have the opportunity to select nominees for the 2014 SEMA Person of the Year, Rep Agency of the Year and WD of the Year Award.
  • Posted on:
    Jul 17 2014
    SEMA is seeking nominations to identify youthful innovators whose work is substantially changing the way the automotive aftermarket is doing business. These nominations will be used to select the third-annual SEMA Gen-III Innovator Award. SEMA will honor the award winner at the 2014 SEMA Show Banquet.
  • Posted on:
    Jul 17 2014
    More than 1,000 professionals from the specialty-equipment industry will celebrate at tonight’s Open House for the SEMA Garage – Industry Innovations Center in Diamond Bar, California. From 6:00 p.m.–9:00 p.m., guests will take tours of the garage’s installation center and product-development tools, while enjoying complimentary food, music and giveaways.
  • Posted on:
    Jul 17 2014
    SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail.
  • Posted on:
    Jul 17 2014
    Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.
  • Posted on:
    Jul 17 2014
    The Young Executives Network's (YEN) mission is to cultivate young talent in the automotive aftermarket through implementation of education and networking. In order to help further that mission, SEMA gave 10 YEN members a chance to attend the 20th Anniversary Hot Rod Power Tour and share their impressions.
  • Posted on:
    Jul 17 2014
    Exhibitors of the 2014 SEMA Show are expanding their reach at the 2014 SEMA Show by offering products to builders through the list below. The information in the list is supplied by this year’s exhibitors.