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  • Posted on:
    Aug 01 2014
    Are you Setting the Bar or Doing the Bare Minimum?Chotchkie’s Manager: We need to talk about your product data.Joanna: Really? I have 15 fields….Chotchkie’s Manager: Well, okay. Fifteen is the minimum, okay?Joanna: Okay.Chotchkie’s Manager: Now, you know it’s up to you whether or not you want to just do the bare minimum. Or, well, like your competitor, for example, has 37 data fields, okay? And great digital assets, too.
    SEMA News—August 2014

    BUSINESS TECHNOLOGY

  • Posted on:
    Aug 01 2014
    If you have ever wondered what the difference is between a trademark and a trade secret, you are not alone. Most of the terms used to describe different types of intellectual property (IP) are commonly thrown around interchangeably. However, to protect the IP rights of your company, it is important to take a moment to review the basics of trademark, patent, copyright and trade secret law we have compiled below.
    SEMA News—August 2014

    LEGISLATIVE AND TECHNICAL AFFAIRS
    By Ashley Ailsworth

  • Posted on:
    Aug 01 2014
    Breaking news from SEMA members, including Truck Accessories Group, Covercraft Industries, Advanstar Automotive Group, Quantum Automotive, ReadyLift Suspension, Motovicity Distribution, Silver Sport Transmissions and more.
    SEMA News—August 2014

    INDUSTRY NEWS

  • Posted on:
    Aug 01 2014
    Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event. There is no charge to submit a release, and the information will appear online for all reporters to access. In addition to outside media, SEMA’s own publications staff uses the news in...
      
      
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  • Posted on:
    Aug 01 2014
    Honoring Four VisionariesA pioneer is an innovator. An innovator is a dreamer. A dreamer is an enthusiast. And an enthusiast is what we all are. Each year, the SEMA Hall of Fame recognizes members of SEMA and the automotive aftermarket community who have made a difference as they dreamed ideas and built change—enthusiasts with drive who inspired others and transformed a hobby into a thriving industry, leading a trade association to reach more than 50 years of age and 6,500 members deep.
    SEMA News—August 2014

    PEOPLE
    By Tori Tellem

  • Posted on:
    Aug 01 2014
    SCORE International will bring the excitement of its legendary Baja 1000 to the 2014 SEMA Show, November 4–7, through its signature off-road activities and attractions. The outdoor, 70,000-sq.-ft. SCORE Baja 1000 Experience will feature a desert-racing exhibit with dozens of Baja 1000 Trophy Truck and Class 1 race vehicles. An interactive pit competition area, exhibits from leading off-road companies, video streams of SCORE Dirt Live through SCOREvision and autograph sessions are just some of the attractions visitors can expect come Show time.
    SEMA News—August 2014

    INDUSTRY NEWS

  • Posted on:
    Aug 01 2014
    Off Road Warehouse Offers It All for Racers, Enthusiasts and HobbyistsOff Road Warehouse (ORW) has been in business for more than 43 years. Off-road enthusiast and desert racer Howard Hughes (no relation to the business magnate and aviator) founded the company when he tired of having to get parts through mail order and recognized that others who raced and off-roaded felt the same. He started with a small location in a suburb of San Diego, California, and eventually opened two more stores in the area.
    SEMA News—August 2014

    BUSINESS

  • Posted on:
    Aug 01 2014
    Given the serious looks on their faces, you’d think these men, clad in leather jackets, helmets, and boots, were vying for the national flat-track motorcycle championship. But, no, they were racing in the second-annual Mini-Bike Jamboree, which took place in the spring of 1961 at the Go Kart Raceway in Azusa, California. The minibike craze was big enough in the early ’60s that Car Craft magazine set aside four pages of its August 1961 issue to cover the Jamboree and its flat-track race, road race and scramble, “which took in much of the unimproved terrain surrounding the Azusa track.”Azusa was home to Go Kart Manufacturing, one of the pioneering go-kart fabricators in the mid-’50s, and the race track was located at its facility. Minibikes were a natural offshoot of...
    SEMA News—August 2014

    HERITAGE
    By Drew Hardin

  • Posted on:
    Aug 01 2014
    The SEMA Action Network (SAN) seeks to protect the automotive hobby by bringing together the specialty-equipment industry and the enthusiast community. To achieve this objective, the SAN is involved in many different projects and initiatives. The group participates in events such as the annual Collector Car Appreciation Day and the Hot Rod Power Tour. In addition, the SAN ensures that its members are aware of relevant legislation on both the state and federal levels through its award-winning Driving Force newsletter. Below are a few recent news articles that highlight SAN activities.
    SEMA News—August 2014

    REQUIRED READING

  • Posted on:
    Aug 01 2014
    In this issue of SEMA News, you’ll find a number of articles making clear that our industry needs to be aware and more involved when it comes to laws and government regulation. Whether over safety or environmental concerns, land-use policy or small-business regulations, our industry has a great deal at stake. Trade associations such as SEMA unite our industry’s individual voices and resources to have a meaningful impact. But we can only achieve results if we have you involved—and a great first step is to learn more about the issues and the legislators in your neck of the woods. Then arrange for a visit—with hands-on help from the SEMA team.
    SEMA News—August 2014

    CHRIS KERSTING