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  • Posted on:
    Oct 01 2014
    Prior to the official opening of the 2014 SEMA Show, members of the media can get a head start on coverage by attending the Light-Truck Accessory Alliance (LTAA) Media Preview. Registered and credentialed journalists can attend the first-ever pre-Show media event and avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the truck and SUV segment.
    SEMA News—October 2014

    INDUSTRY NEWS

  • Posted on:
    Oct 01 2014
    The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing. In social media, those just getting started in analytics would do well to check out Hootsuite. A powerful social-media dashboard that allows users to manage all of their postings and other activities on all the major social-media networks, Hootsuite is also packed with a wide variety of analytical tools that show how well you’re doing on social media.
    SEMA News—October 2014

    INTERNET

    By Joe Dysart

  • Posted on:
    Oct 01 2014
    Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities and identify the best-selling products for street-performance, off-roading and other growing niches.
    SEMA News—October 2014

    INDUSTRY NEWS

  • Posted on:
    Oct 01 2014
    In the past, the creation of an Interest-Charge Domestic International Sales Corporation (IC-DISC) has allowed U.S. manufacturers from a number of industries to greatly reduce the amount of tax paid on their exports—and the automotive industry has been no exception. For example, tax specialist alliantgroup recently helped one company that produces LED lights for a variety of motor vehicles receive $235,600 in tax savings on their exports. Another company that creates fabrics and composites for automotive applications was eligible to receive $539,000 in tax dollars for its IC-DISC.
    SEMA News—October 2014

    INTERNATIONAL

  • Posted on:
    Oct 01 2014
    3M has challenged all graphics experts to showcase their talents using 3M Wrap Film Series 1080 and face off in the Wrap2Wrap Battle. Installers began competing in online knockout rounds in August, and two finalists will go head-to-head, Thursday, November 6, at the 2014 SEMA Show.

    Jessi Combs, host of “Al

  • Posted on:
    Oct 01 2014
    Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.
    SEMA News—October 2014

    LEGISLATIVE AND TECHNICAL AFFAIRS

  • Posted on:
    Oct 01 2014
    SEMA Members Celebrate Fifth Annual Collector Car Appreciation DayOn July 11, 2014, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fifth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by SEMA-requested U.S. Senate Resolution 493, which was sponsored by Senator Jon Tester (D-MT), Senator Richard Burr (R-NC) and Senator Mark Begich (D-AK).The U.S. Senate Resolution recognized “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of California, Louisiana and New Mexico, along with the Canadian Provinces of British Columbia, Manitoba and Nova Scotia, adopted their own resolutions commemorating the day.
    SEMA News—October 2014

    EVENTS

  • Posted on:
    Oct 01 2014
    Digital Lizard is offering 2014 SEMA Show exhibitors and attendees 20%–50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.Exhibitors can send files directly to Digital Lizard, and the company will print the job for the event and even deliver materials to their Show booths. They can do this within hours, ensuring that exhibitors have the amount of handouts, fact sheets and other materials required for the entire Show
    SEMA News—October 2014

    INDUSTRY NEWS

  • Posted on:
    Oct 01 2014
    The SEMA Vehicle Technology Briefing Seminar program is designed to connect SEMA members to the benefits of vehicle technology and performance product-development solutions, resources and partnerships. From racing and performance design to branding and driving green, connected, safe and cool, cutting-edge technologies will be the focus of discussions at this year’s SEMA Show by industry leaders and innovators who will explain current and future systems and technology applications.
    SEMA News—October 2014

    EDUCATION

  • Posted on:
    Oct 01 2014
    Kaizen Tuning Partners With Suppliers for Success“It was brutal, but we really saw a need,” he recalled. “I took delivery of one of the first Nissan GTRs on the East Coast. I’ve been to Japan many times and have seen how that car is treated over there. You don’t even need an appointment at a Nissan dealership for service. Here in the United States, [the dealership] didn’t really know how to handle a $100,000 supercar. They were treating it like a Sentra or a Maxima. That wasn’t going to work for me, so I started servicing it out of my home garage. After we were probably a month in, I had about five of them in my driveway. My wife told me it was about time to find someplace to do the business full time.”
    SEMA News—October 2014

    BUSINESS

    By Mike Imlay