Thu, 03/28/2024 - 14:50

By Michael Imlay

Despite the economic uncertainty of the last year, 55% of automotive aftermarket manufacturers say they expect growth in 2024, up from only 44% last fall, according to the new "SEMA State of the Industry Fall 2023 Report," which is now available for download at sema.org/market-research.

The report is the latest study in the "SEMA State of the Industry" biannual series that explores the current state of the automotive specialty-equipment industry, including how businesses are doing, key industry trends and metrics, challenges and opportunities along with an outlook for this year and beyond.

"Released just prior to the new year, our 'SEMA State of the Industry Report' shows that despite inflation and economic unpredictability, including the United Auto Workers [UAW] strike, aftermarket sales continue to grow," said SEMA Market Research Director Gavin Knapp. "While there has been softening sales for some firms, two-thirds of industry companies are reporting stable or growing sales over the course of 2023." 

Other key findings from the report include:

  • Specialty-automotive sector sales topped $52 billion in 2023, a new high in an ongoing upward trend. 
  • Even amid inflation and other market ups and downs, one-third of manufacturers report double-digit growth over the last year. 
  • Inflation continues to impact the industry, with more than half of manufacturers indicating their prices have increased in the last year. Nearly 90% of companies say that increased supplier costs are the key driving factor.
  • New-vehicle sales--a principal driver of demand for aftermarket products and services--continue to rebound and are projected to exceed 16 million in 2024.
  • The truck sector continues as the top market for the industry, with the majority of manufacturers and retailers viewing the off-road segment as a growth opportunity.
Companies Expecting Sales Growth Over Next Year

Even with ongoing uncertainty, most industry firms expect sales and revenue to remain steady or grow over the coming year.

 

A Report With Purpose

Encompassing 54 pages, the report offers a look at a variety of economic statistics and market trends affecting the aftermarket through detailed charts, graphics and explanations. It is designed to help SEMA-member companies benchmark their performance while staying current with challenges and opportunities emerging within the aftermarket and broader automotive sector. The report also offers important insights into sales changes over the last year, how businesses are doing generally, and outlooks for the future to aid in strategic planning.

According to Knapp, SEMA's "State of the Industry" research complements the association's market reports, which focus on consumer trends and spending habits. By contrast, "State of the Industry" reporting focuses on trends affecting the industry's actual businesses.

"It's really about the perceptions of businesses and how things are going for them," he explained. "Are their sales up or down? What is their optimism for the future? Are they seeing growth trends or declining trends in their sales channels, the vehicles they sell products for, or the products themselves?"

 

Tracking Industry Performance

Entering 2023, the big question was the extent to which the widespread industry growth seen during the COVID-19 pandemic might continue. Large numbers of businesses posted record numbers as consumers turned to automotive pursuits to get through COVID lockdowns. Armed with government stimulus checks, these consumers also had plenty of money to spend. But as things opened up, consumers gained more options for discretionary spending, including dining and entertainment. Then inflation struck.

"We've seen a lot of disruption across the economy, and there's been a lot of uncertainty out there," observed Knapp. "We saw some industry companies give back some of their COVID growth. But overall, the majority of companies either saw growth or remained stable in their sales, which says our market has continued in a positive direction."

In fact, roughly a third of companies surveyed reported double-digit growth in 2023. "Even as we're seeing the overall market's rate of growth slow somewhat, some companies are still doing really, really well--and going forward, most companies are expecting stable, if not increasing, growth in 2024," Knapp said.

Nor was company size much of a factor in the growth curves. "The big guys seem to be doing slightly better, but they have obvious advantages like name recognition. But there's not a dichotomous split between big and small companies," he noted.

That's not to say that industry businesses won't face some challenges in the coming months. Inflation remains top of mind, with supplier, materials, labor and other costs forcing many industry businesses into price hikes.

"Most companies say they have increased prices in the last year, and a lot of them still think there will be more increases to come," noted Knapp.

On the plus side, unemployment remains low and consumers, who seem to have learned to weather supply-chain issues and other hiccups in the wake of COVID, continue to spend money. "Of course, if a big disruption hits the economy, that would change things for our industry," Knapp pointed out.

US Light-Vehicle Sales Projections

 

New-vehicle sales were on track to finish 2023 at about 15.3 million units. Supply-chain issues and slower sales mean levels won't likely approach their pre-pandemic numbers until 2025.

 

Growth in Sales Channels

Specialty automotive manufacturer, retail and installer sectors all saw growth across a variety of sales channels in 2023. Although 41% of manufacturers say they increased their direct sales to consumers online, the report finds that the share of manufacturer direct-to-consumer sales nevertheless "remains consistent with previous years." Overall, the industry sells through both online and in-person channels equally in a 50/50 split. At the retail level alone, in-person sales at a store location still account for 67% of sales, with online sales coming in at roughly half that figure (33%). Even so, the industry's ratio of online sales dwarfs that of American retailers at large.
 

Specialty-Equipment Retail Sales

Specialty-automotive sector sales topped $52 billion in 2023, and are expected to climb to more than $58 billion by 2026.

 

"Our industry has been ahead of the game for a long time," explained Knapp. "Before the pandemic we ran about 50/50 in online purchases versus in-person purchases, with online sales scooting up a little bit during the pandemic. Now it's come back to what for us seems like an equilibrium state."

Part of the explanation behind this lies in the nature of the aftermarket consumer. Enthusiasts are knowledgeable consumers--they do their research and know what they want. Online purchasing offers them instant selection and price comparison when they're ready to buy. Plus, since they enjoy working on their vehicles, they don't rely as much on professional installers.

This isn't to say those enthusiast consumers avoid retail outlets altogether. Many purchase online for in-store pickup, getting the instant gratification of grabbing what they need when they need it and getting on-the-spot advice. "Even hardcore enthusiasts like to have those discussions with other knowledgeable people," underscored Knapp.

 

Companies of 2023 Sales Trends vs 2024 Expectations

While some businesses saw sales drops last year, few expect soft sales to continue into 2024.

 

Vehicle Trends to Watch

It's no secret that the aftermarket's fortunes are closely tied to new-vehicle sales. Whenever a vehicle changes hands it creates the potential for customization. This applies not only to a new car or truck, but the used vehicle it replaces, which is often sold, becomes a hand-me-down, or turned into a project car. Consequently, the "SEMA State of the Industry" report includes a look at what is (or isn't) selling at American car lots.

According to Knapp, rising car prices and interest rates have helped slow new-model sales--a trend that will likely continue through 2024. But even that phenomenon presents the aftermarket with an opportunity.

"You'd think that if there's fewer people buying new cars, then that would be bad for us, but there's a flip side to our relationship with auto sales. If people hold off on replacing their current model with something new, then they may want to give their current car a refresh," he observed. (Of course, older-vehicle modifications may differ somewhat from those a consumer would pursue with a newer vehicle.)
 

Total Economic Impact

The specialty-equipment industry is a dynamic part of the national economy, supporting more than 1.3 million jobs paying significant wages and benefits to employees.

 

What's more crucial for the industry to grasp, said Knapp, is the changing makeup of the U.S. vehicle fleet.

"A lot of our industry grew up around the idea of musclecars and traditional cars like coupes and sedans, but those types of vehicles are largely going away," he explained. "Most of OEM production and sales are now crossovers [CUVs]. Even though they're a relatively new vehicle type, they actually now represent half of all vehicles sold this past year and about of quarter of all vehicles on the road. This is the area that our industry needs to focus on because this is the only area for growth right now."

For a while it was an open question whether the specialty-automotive industry would treat CUVs more as cars or as trucks, but OEM advertising has helped settle that matter.

"We've talked to many retailers who say they're starting to kill it in the CUV market, especially with vehicles like the Subarus," Knapp related. "OEM commercials are saying, 'hey, this is our crossover--take it off road.' They show vehicles on the dirt road equipped with racks and holding kayaks—really pushing that utility aspect."

"All of that is great for our industry because, from camping to outdoor recreation, we've got products that will help you do that. And as long as your mindset is that a CUV is more like a truck than it is a car, that opens up a whole world of possibilities, from lift kits to larger, more aggressive tires, nicer wheels, trailer hitches and more."

Meanwhile, electric vehicles (EVs) are ubiquitous in the media, but not so much on American roads--and may not be for some time. As of Q3 2023, they accounted for only about 8% of new-vehicle sales. With OEMs increasingly questioning the feasibility of EV mandates, and consumer take-up rates slowing, it's doubtful that battery electrics will dominate the vehicle fleet anytime soon.

"We are seeing slowing in EV rollouts," confirmed Knapp. "General Motors recently announced that they're pushing off production of their EV pickup for a whole year. And if you're not going to make an EV pickup, that says a lot."

"Still, the OEMs have to meet CAFE [Corporate Average Fuel Economy] standards and bring fuel economy up. So things like hybrids can help with that since there's an established consumer interest in hybrids. We're also starting again to hear a lot more about hydrogen and biofuels as another avenue. And newer internal-combustion vehicles are moving towards smaller, turbocharged engines. So the industry needs to keep aware of this changing vehicle mix."

In fact, OEMs are even tapping old playbooks in their quest for CAFE compliance, with the reintroduction of midsize trucks a case in point. This class of truck disappeared from the U.S. market over a decade ago, "but now we're starting to see a new crop of small trucks like the Ford Maverick," said Knapp. "It's a sector that is really good for our industry as well as the automakers, and will be another one to watch and see if the consumer demand is really there."
 

Suppliers and Production Costs Continue to Drive the Need for Higher Pricing

Increased supplier and production costs are the most-cited reasons behind industry companies raising their pricing for products and services.

 

Projections for 2024

All in all, the industry's manufacturers, distributors and retailers have reason for optimism in 2024. The manufacturing and retail sectors each averaged 4% overall growth last year. The distributor sector was less rosy with a 1% overall gain, but most distribution companies were stable or growing nonetheless. In fact, 55% of manufacturers, 58% of distributors and 45% of industry retailers expect increased growth this year.

"There was a lot of uncertainty last year at this time, and industry businesses seemed more worried. But they were able to get through the uncertainties, and now they see the way forward," summed up Knapp.

This is not only good for the industry, but for the U.S. economy as well. SEMA's recent research estimates the industry's total economic impact at $336.91 billion, accounting for 1,333,658 American jobs taking home $104.29 billion in total wages and benefits.

"When COVID first hit and we went into lockdown, the initial reaction was, 'Uh oh, we're in trouble,'" recalled Knapp. "But within a couple of months, companies in our industry were having their best year ever. That actually pushed our industry up, so it's not surprising to be leveling off. We're still better off than we were in 2019." 

Thu, 03/28/2024 - 11:34

By SEMA News Editors

Moser Engineering Acquires GearFX From Holley Performance Brands

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands.

GearFX assets and production will relocate to Moser Engineering's facilities in Portland, Indiana.

GearFX Moser

"We are thrilled to welcome the GearFX line of products into the Moser Engineering family. Our goal is to continually expand and improve our line of driveline products for the aftermarket marketplace," said Rob Moser, owner of Moser Engineering. "This acquisition allows us to ensure that the 9-inch housing centers we sell will continue to be produced in the USA. By combining our sales, manufacturing and engineering expertise with an already great product line, we will further distance ourselves from the competition. Moser Engineering is known for delivering custom driveline products quicker than anyone else in the industry, and we will apply this expertise to GearFX products right away."

For more information, contact a Moser Engineering representative at info@moserengineering.com, or visit moserengineering.com.

FiTech Announces 'Cruise Into Spring' Sale for Dealers, Customers

FiTech Fuel Injection has announced the "FiTech Cruise Into Spring Sale" on select throttle body EFI systems and master kits. 

FiTech Spring Sale

"We strongly encourage you to take full advantage of this sale by extending it to your customers, ensuring you capture the sales it offers. Customers save hundreds compared to competitors and with an industry-leading three-year limited warranty, this offer can't be beat," the company said in a release.

FiTech Cruise Into Spring Sale details:

  • Dates: April 1, 2024, to May 31, 2024.
  • Sale Terms: 12% off is applicable to select SKUs*

*Contact FiTech Fuel Injection for the complete list of applicable SKUs, plus purchase conditions, exclusions and dealer procedures at sales@fitechefi.com and (951)340-2624, option 2.


Got company news? Releasing a new product? Contact editors@sema.org.

Thu, 03/28/2024 - 11:32
SEMA Show floor. exhibit space reminder March 29 deadline

By SEMA News Editors

The 58th annual SEMA Show is scheduled for November 5-8 at the Las Vegas Convention Center. To ensure that exhibitors have an opportunity to choose the ideal booth space, Show organizers encourage prospective exhibiting companies to participate in the priority selection process by submitting an exhibitor space rental agreement (ESRA) by Friday, March 29. Exhibitors who do so will qualify for the early booth plotting process, which will occur from April 29 through May 15

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 29 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show.

"Success for SEMA Show exhibitors starts with the priority selection process. By getting your applications in by the deadline, exhibitors can shift their focus to planning their Show experience and registering their staff," said Andy Tompkins, SEMA Show trade show director. 

For more information on exhibiting at the SEMA Show, visit semashow.com/exhibitor. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

Thu, 03/28/2024 - 11:19

By SEMA News Editors

In partnership with Ford Motor Company, SEMA Garage has debuted SEMA Garage TechTalks, and a new measuring session featuring the Ford Mustang Dark Horse and Ford Mustang Mach-E Rally.

RSVP NOW.

SEMA Garage Tech Talks

The new SEMA Garage TechTalk events provide a forum where OEMs and SEMA-member aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing and business opportunities.

This Mustang event will combine two different vehicle teams representing the Ford Mustang Dark Horse and Ford Mustang Mach-E platforms. This combination will provide attendees with a great opportunity to learn and engage with subject-matter experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including the chief program engineer, vehicle integration, marketing and branding, and engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience with both vehicles, which feature two different trim levels each.   

Event Details:

Date: Monday, April 8, 2024
Location: SEMA Garage Detroit
14655 Jib St. Plymouth, MI 48170

Agenda: 

10:00 a.m.-12:00 p.m. EST: 

Moderated Panel Discussion.

Subject Presentation & Open Discussion.

• 12:00 p.m.-1:00 p.m. EST:

Networking Lunch.

• 1:00 p.m.-5:00 p.m. EST:

 Vehicle Measuring Session Opportunity.

RSVP NOW.

Thu, 03/28/2024 - 09:33

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are a few of the latest postings.

Lubrication Specialties

Digital Marketing Manager in Mount Gilead, Ohio

Lubrication Specialties, the oil and additive manufacturer and parent company of Hot Shot's Secret, is looking for a digital marketing manager to manage its digital marketing properties and aid in the creation and tracking of digital marketing, content and public relations programs in cooperation with the brand marketing manager.

Velocity Restorations

Interior/Trim Shop Technician in Cantonment, Florida

The interior technician is a highly skilled role responsible for creating and installing high-end upholstery and interior components into classic vehicles. In-depth knowledge of modern upholstery techniques, a good eye for detail and the ability to visualize design ideas are required.

Zeder Corporation

Internal Sales Support Officer in Ontario, California

This newly created position is for an individual who will lead customer prospecting, follow-up, and often initial customer contact in support of Zeder’s existing external Sales Managers. Remote or hybrid work is a possibility for the right candidate.

Thu, 03/28/2024 - 09:26

By SEMA News Editors

As a result of the recent '24 Toyota Land Cruiser and 24 Lexus GX measuring session, the SEMA Garage Tech Transfer program is now offering a wide variety of 3D scan data on the all-new Land Cruiser and GX models. The data accounts for various trim models, such as 1958 and Premium Package for the Land Cruiser and Premium Plus and Overtrail for the GX.

Land Cruiser GXLand Cruiser GX 3D

SEMA Tech Transfer members now have access to this data, ranging from individual components to the complete vehicle, including (but not limited to):

     • Full exterior.
     • Frame sections.  
     • Suspension.
     • Brake assemblies.
     • Wheels.
     • Exhaust system.
     • Air intake.
     • Rear Cargo.
     • And much more.

To gain access to this data, please visit semagarage.com/techtransfer.

For more information, contact productdevelopment@sema.org.

Land Cruiser GX 3D
Thu, 03/28/2024 - 08:01

Membership

By Ashley Reyes

SEMA has rolled out two new benefits for business members, offering exclusive savings on global shipping and health insurance. These benefits, available through SEMA's partnership with the Gemini Shippers Association and USI Insurance Services, grant members access to cost-effective business solutions that are tailored to their individual needs. Claim these benefits now by logging into your SEMA member portal at www.sema.org.  

"SEMA is dedicated to providing our members with essential business solutions that drive company operations to success," said SEMA Director of Membership AJ Carney. "Through these new partnerships, our members can achieve greater savings and access the personalized help they need to thrive in today's market."

Gemini Shippers Association, known for its expertise in global shipping logistics, offers custom shipping solutions, competitive rates and reliable support for international shipping needs. By simplifying and enhancing the way SEMA members handle their international ocean shipping procurement, automotive manufacturers, suppliers and vendors can further expand their global reach and boost their competitiveness.

USI Insurance Services offers cost-effective insurance solutions for individual health plans and supplemental benefits, as well as group employee benefits like medical, ancillary and disability. Additionally, SEMA members have the option to enroll in an individual-term life insurance plan that guarantees coverage for $50,000, without any medical exams or questions. For those seeking higher coverage, a simplified issue option is available for up to $250,000.

Login to your SEMA Member Portal to claim these benefits.

Questions can be directed to your dedicated SEMA Membership Team at members@sema.org or (909) 610-2030.

Thu, 03/28/2024 - 07:34

By SEMA News Sources

Toyota is gearing up to introduce a new variant of the Supra, according to SEMA News sources, who recently spotted a camouflaged prototype testing around the Nürburgring Nordschleife.

Suspected to be the '25 Toyota GRMN Supra, the images show the test mule is outfitted with a revised front lip and canards, along with a distinctive rear wing different from earlier prototypes tested at the Nürburgring last year.

Toyota Supra GRMN

Additionally, upgraded brakes and a lower ride height suggest the GRMN variant will likely include a revised, lower and stiffer suspension to enhance the coupe's already impressive handling, according to insiders.

In contrast to the regular GR Supra, the prototype appears to sport larger brake calipers and cross-drilled rotors. The spy photos also indicate lighter wheels paired with Michelin Pilot Sport Cup 2 tires.

Like the rest of the lineup, the GRMN Supra is expected to feature a BMW-sourced engine, such as the 473hp twin-turbocharged 3.0L straight-six found in the M3 and M4, sources said. Toyota will likely use a detuned version of this engine, similar to the one powering the 453hp BMW M2, as all these engines are available with a manual transmission. However, it's unlikely that the GRMN Supra will use the 543hp powerplant from the M3 CS and M4 CSL.

Thu, 03/28/2024 - 07:14

Kentucky Engines

By the SEMA Washington, D.C., office

The Kentucky legislature passed SEMA-supported legislation prohibiting the state from adopting California's motor-vehicle emissions standards, which bans the sale of new gas- and diesel-powered vehicles by 2035. The bill now awaits approval or veto from Governor Andy Beshear. 

SEMA believes Kentuckians, not the government, should decide what vehicles are best for them and their families.  

Click here to send a letter to Gov. Beshear in support of the bill.  

For more information, please contact Kiley Chapley at Kileyc@sema.org.  

Tue, 03/26/2024 - 12:37

SEMA Show exhibit space reminder

By SEMA News Editors

The 58th annual SEMA Show is scheduled for November 5-8 at the Las Vegas Convention Center. To ensure that exhibitors have an opportunity to choose the ideal booth space, Show organizers encourage prospective exhibiting companies to participate in the priority selection process by submitting an exhibitor space rental agreement (ESRA) by Friday, March 29. Exhibitors who do so will qualify for the early booth plotting process, which will occur from April 29 through May 15. 

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 29 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show.

"Success for SEMA Show exhibitors starts with the priority selection process. By getting your applications in by the deadline, exhibitors can shift their focus to planning their Show experience and registering their staff," said Andy Tompkins, SEMA Show trade show director. 

For more information on exhibiting at the SEMA Show, visit semashow.com/exhibitor. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.