"High Gear" Chosen as Concept for First-Ever SEMA Mustang Build Powered By Women

For Immediate Release

Media Contacts:
Della Domingo, SEMA:
909/978-6723, dellad@sema.org
Elizabeth Weigandt, Ford:
313/845-4147, eweigand@ford.com

 

"High Gear" Chosen as Concept for First-Ever SEMA Mustang Build Powered By Women
-- Women Builders Perform Modifications this Summer;
Final Vehicle Debuts at 2012 SEMA Show Then Auctioned on eBay --


Diamond Bar, CA (June 5, 2012) - Thousands of fans voted for a satin black luxury Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project, which is a collaboration between Ford Motor Co. and the Specialty Equipment Market Association (SEMA), invited the public to view three concepts online and vote for the one they would like to see built by a group of female volunteers.

The winning concept known as "High Gear" was designed by Jennifer Seely of Ford Motor Co. Inspired by international products in categories such as jewelry, couture clothing and architecture, the concept is meant to stimulate the senses by fusing luxury and power. Highlights include Rosegold chrome accents throughout the exterior and interior, satin black body, plush quilted suede seats and a leather wrapped interior. Modifications will also be made to the engine, undercarriage, drive train and sound system.

"We appreciate our readers and fans helping us determine which concept will be used for this very exciting project," said Doug Evans, Executive VP of Source Interlink Media (SIM). SIM, a partner in the project, hosted the voting on several of its websites and will also host the physical build at its El Segundo, California, headquarters.

"The concept selected by everyone who voted is amazing," continued Evans. "It will be very exciting to see the vehicle transformed in just eight short weeks by the dedicated group of women participating in the project. The drive and talent this collaboration of women from the SBN, Ford and Source Interlink Media brings to this project is nothing short of phenomenal."

As title sponsor of the project, Ford Motor Co. donated a 2013 Ford Mustang GT for the project. Female members of the SBN will perform the hands-on modifications from July to August. The finished vehicle will debut at the 2012 SEMA Show in Las Vegas, then auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

The SBN Vehicle Build Task Force is comprised of Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford Motor Company), Assembly Coordinator Kellie Colf (eTool Developers), PR/Media Coordinator Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products). Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide) and Marla Moore (Hypertech).

To learn more about SEMA Mustang Build Powered by Women, visit www.sema.org/SEMAMustangBuild or contact SEMA Project Manager Bryan C. Harrison at bryanh@sema.org.


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About the Specialty Equipment Market Association (SEMA)
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,383 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org or www.enjoythedrive.com.

About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

About the SEMA Scholarship Fund
The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators. Scholarship awards range from $1,000 - $2,000, with $4,000 going to the top student. Assistance is available for career paths in the automotive industry in accounting, administration, advertising, design/graphics, engineering, information technology, manufacturing, photo/journalism, race car driver/crew, sales/marketing, technicians and transportation.

 

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