Ellen McKoy, SBN Member of the Month, July 2011
Name: Ellen McKoy
Company: EMK Marketing
Address: 5585 Patricia Way, Yorba Linda, CA 92887
Tell us about. . .
. . . what your company does.
EMK Marketing specializes in providing
public relations, marketing and editorial solutions for the specialty automotive industry, including all aspects of marketing/pr strategies and promotions/special events, as well as editorial content.
. . . your job.
Freelance journalist and marketing/public relations consultant
. . . the most satisfying aspect of your job.
The most satisfying aspects of my job are interfacing with members of the industry and finding creative ways to meet and support clients’ needs.
. . . how long you’ve been with the aftermarket industry.
Have been in the industry more than 30 years.
. . . what brought you to the industry.
Started out in the industry as co-owner of a restyling center; later served as editor, associate editor and contributing editor of various trade journals, and spent more than 15 years as a SEMA exec.
. . . any major professional accomplishments.
Former Member, SEMA Board of Directors;
SEMA Woman of the Year 1992;
Past chairman, Professional Restylers Organization (PRO);
Women’s Automotive Association International (WAAI) Spirit of Leadership Award, 2009;
PRO Jim Borre Lifetime Achievement Award, 2009;
International Automotive Media Gold Medalist;
Current Member, Women’s Automotive Association International (WAAI) Board of Directors;
Current Member, PRO Select Committee
. . . membership in other organizations.
Professional Restylers Organization (PROWomen’s Automotive Association Int’l
Motor Press Guild
American Association of University Women
National Association of Female Executives
. . . your industry mentor.
Chuck Blum, president emeritus, SEMA
Nat Danas, publisher emeritus, Auto Trim & Restyling News Magazine
Now tell us about. . .
. . . what someone meeting you for the first time would be surprised to learn.
That I collect art and antiques
. . . your dream car.
. . . favorite pastime.
Reading and collecting antiques