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  • Posted on:
    Oct 01 2014
    If you’re an exhibitor with a significant revelation and you want to let the cat out of the bag, holding a press conference is the best way to get in front of the media. Hours of planning, preparation and strategy are required to successfully pull it off, but the results can be well worth it. It’s best to ensure that you have the necessary staffing and resources at your disposal to optimize your chances of convincing the media to show up and connect with you, and getting the coverage you seek.
    SEMA News—October 2014

    EVENTS

  • Posted on:
    Oct 01 2014
    Questions From Your Industry PeersBack in July, my team and I had the opportunity to meet with the SEMA council leadership at its annual Council Summit in Pomona. We were invited to join the meeting to talk about the SEMA Data Co-op (SDC) and get feedback from this diverse gathering. What was particularly fascinating was that this group—made up of smart folks who do a great job of running their businesses—had widely varying understandings (and thus opinions) about product data management. After an hour of very productive discussion, the entire room merged onto the same page, and we came away with a group that was better able to relate product data management to their individual businesses while helping us at the SDC to realize that a lot of hand-to-hand education still needs to happen.
    SEMA News—October 2014

    BUSINESS TECHNOLOGY

  • Posted on:
    Oct 01 2014
    The SEMA Garage Opens to Industry WowsAs the saying goes, you never get a second chance to make a good first impression. In recent months, the new SEMA Garage—Industry Innovations Center has officially thrown its doors wide open to SEMA members, welcoming them to let their creativity flow within the new facility. In return, the initial industry response has been incredible. Clearly, SEMA membership is intrigued with the possibilities.
    SEMA News—October 2014

    EVENTS

  • Posted on:
    Oct 01 2014
    The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2014 event, check out the more than 70 new products previewed here. During the Show on November 4–7, 2014, head to the upper level of South Hall for a look at the New Products Showcase in the Las Vegas Convention Center.    
    SEMA News—October 2014

    NEW PRODUCTS

  • Posted on:
    Oct 01 2014
    The SEMA Show Director Provides Insights to the 2014 EventWith nearly 20 years in the production of both consumer and trade automotive events, the SEMA Show’s Tom Gattuso is well versed in ensuring that attendees and exhibitors receive the greatest return on their investments. He holds a certification in event management, and the 2014 SEMA Show will be his fourth as its director. SEMA News was pleased to talk with him about the Show, its features and his expectations for this year’s venue.
    SEMA News—October 2014

    EVENTS

    TaLking Trade With Tom Gattuso

    The SEMA Show Director Provides Insights to the 2014 Event

  • Posted on:
    Oct 01 2014
    Experts Counsel Industry on the Hurdles and Benefits Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help manufacturers, retailers, installers and even warehouse distributors learn about the benefits, perceived hurdles and costs of TV marketing, the SEMA Show will present a super-session seminar entitled “Understand and Maximize Investments in Automotive TV Programming.” The event will be presented Monday, November 3, (the day before the official opening of the SEMA Show) from 3:00 p.m.–4:00 p.m. in room N258 adjacent to the North Hall of the Las Vegas Convention Center.
    SEMA News—October 2014

    EDUCATION

    By Steve Campbell

  • Posted on:
    Oct 01 2014
    Breaking news from SEMA member companies, including Hastings Manufacturing, J&L Marketing, Flaming River Industries, Kit Car Builder, The Hybrid Shop, Drake Automotive Group and more.
    SEMA News—October 2014

    INDUSTRY NEWS

  • Posted on:
    Oct 01 2014
    The SEMA Garage is officially open and ready for business. After months of planning and renovation, SEMA recently held a party to introduce the SEMA Garage to the automotive industry. Many were able to see firsthand such features of the Garage as the photo cove, 3-D printer, training center and emissions lab. The Garage has been so well received and generated such interest that media from New York to Los Angeles are taking notice, and the SEMA Garage is making headlines.
    SEMA News—October 2014

    REQUIRED READING

  • Posted on:
    Oct 01 2014
    More Than a Trade Show, It’s an Automotive ParadiseThe SEMA Show is a business event, as everyone in the industry knows. It’s the venue where buyers and sellers come together to provide products to installers and stock the shelves of retail outlets throughout the nation and the world. But it’s also so much more than that. It’s one of the world’s greatest custom car shows. It’s a four-day university of automotive knowledge. It’s a carnival, complete with wild rides and sideshows. There’s more going on at the SEMA Show than at many of the planet’s amusement parks, and there’s only so much time in each day. Attendees have to plan ahead if they want to catch every nuance available. Here’s a brief look at some of the major points of interest.
    SEMA News—October 2014

    EVENTS

  • Posted on:
    Oct 01 2014
    GM Duramax Turbo Diesel, Dodge Charger SRT Hellcat, ’16 Chevy Camaro and Dodge Challenger SRT8
    SEMA News—October 2014

    INDUSTRY NEWS