2010 LTAA New Product Showcase

The inaugural LTAA New-Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6-8, 2010, proved to be a hit with both the LTAA participants and attendees. Thirty-five products from 17 LTAA-member companies were on display. Each product was professionally photographed, and the images were shown in a looping PowerPoint presentation in the LTAA booth at the 2010 SEMA Show and at the LTAA Fall Nationals Industry Awards reception at the Show. In addition, we are reprising them in this issue of SEMA Member News. The only cost to exhibiting manufacturers for all of this exposure was shipping to and from the event. Look for details in the coming months as LTAA prepares for the second New-Products Showcase, again hosted by the Carlisle All Truck Nationals on August 5-7, 2011. For more information about the event, visit www.carlisleevents.com/ce/events/truck-nationals.

Airaid Filter Company Air Filter Assembly www.airaid.com 602-443-3333 Features Synthamax 100% synthetic dry-flowing media. Comes complete with mounting base, billet hold-down and billet key fob. Available in 3-, 4- and 5-inch heights.
Airaid Filter Company MPX Series Cold-Air Intake www.airaid.com 602-443-3333 One-piece cold-air box with full tube that accepts 5- or 6-inch inlets for bigger turbos. Complete with hardware and easy-to-follow instructions. Lifetime no-hassle warranty.
A.R.E. Truck Vault www.4are.com 330-830-7800 Engineered for best fit and finish. Adjustable compartments for virtually unlimited versatility.
	A.R.E. Z-SERIES Fiberglass Truck Cap www.4are.com 330-830-7800 Engineered for best fit and finish. Frameless doors and windows, palm handle and keyless entry.
	Bedrug Bedrug Full Bed Liner www.bedrug.com 800-462-8435 Constructed of 100% polypropylene and ¾-inch closed-cell foam that will not absorb water. Look and feel of carpet yet provides an ultra-tough work surface. Holds up to bleach and oil, and even battery acid won’t ruin it.
	Bedrug Bedtred Full Bed Liner www.bedrug.com 800-462-8435 Five-piece bed liner installs with no prepping or damage to truck bed. Rugged, textured work surface with appearance of a spray-in liner. Exclusive ¼-inch TPO composite bonded to a layer of waterproof closed-cell foam.
	Big Country Widesider Dual Bar/Step Pad www.bigcountryauto.com 866-444-3818 Oval bar and step pad provide easy entry and exit. Non-skid step pad and stainless-steel finish come with a limited lifetime warranty. No-drill installation with brackets included. Available in 4 or 5 inches, and two lengths for extended and crew cab trucks.
	Cal Trend Custom Tailored Seat Covers www.caltrend.com 800-846-8621 Custom tailored for your application. Guaranteed perfect fit. Extra-large storage pocket.
	Extang Revolution Roll-Up Tonneau Cover www.extang.com 800-877-2588 Industry’s first roll-up tonneau cover with no snaps or Velcro. Automatic tension design provides quick latch-and-go. Ultra-low-profile, stylish flush fit. Weather Tuff seals protect truck’s finish and keep elements out.
	Extang Solid Fold Tonneau Cover www.extang.com 800-877-2588 Made from lightweight honeycomb aluminum core and constructed for fast and easy installation while providing cargo security with a locking tailgate. Comes completely assembled and is the fastest installation of any hard tonneau cover.
	Extang Trifecta Tonneau Cover www.extang.com 800-877-2588 Installs in three easy steps. Fast and user friendly. Ultra-strong MaxHinges and luggage-style hold downs. WeatherTuff seals keep out weather and dust.
	Go Rhino! Dominator III Bar/Step Pad www.gorhino.com 714-257-7392 Three-inch round tubing and three drop-down steps with aluminum step pads allow for easy entry and secure footing for today’s taller and lifted trucks. Applications for most models.
	Go Rhino! Step N Tow Step www.gorhino.com 714-257-7392 A convenient way to access a roof rack or truck bed. Innovative design allows driver to tow without removing the step. Made from high-grade aluminum alloy. Available in black or polished finish.
	Hella Inc. 500 Black Magic Driving Lamp www.hellausa.com 770-631-7500 Innovative black optics technology creates blackout look when off, brilliant white driving beam when on. Sturdy shockproof housing and lightweight design. Simple wiring instructions for easy installation.
	Hellwig Products Hellwig Air Suspension www.hellwigproducts.com 559-734-7451 Air suspension for heavy-duty loads. Easily adjusts for different load capacity. Installer friendly. Lifetime warranty on bracketry.
Husky Liners Huskyliner Floor Liners www.huskyliners.com 800-344-8759 Protects carpet against mud, snow, oil, gas and debris. Will not fade, crack, break or shrink. Sta-Put Nibs on reverse side help keep liner in place. Custom fit, vehicle specific, made in USA.
	Rolling Big Power RBP Diesel Fuel Additive www.rolingbigpower.com 751-272-9090 Reduces black smoke, provides up to 10% mileage gain. EPA approved. Shown in 16-ounce bottles; also available in larger size to treat up to 500 gallons.
	Rolling Big Power RBP Exhaust Tip www.rolingbigpower.com 751-272-9090 Universal exhaust tip fits almost any exhaust with adapter.
	Superchips Racing Diesel Tuner www.superchips.com 407-585-7000 Easy to use. Comes with four standard tunes; more available for purchase via Superchips Update Software. DPF and EGR management, wheel/tire and gear calibration, speed- and rev-limit adjustments, code read and clear, lap timing.
	Truxedo Edge Soft Roll-Up Tonneau Cover www.truxedo.com 877-878-9336 Soft roll-up tonneau cover with unique “arch back” stylish design. Easy no-drill installation. Adjustable tension control; complete truck bed access.
	Truxedo Lo Pro QT Roll-Up Tonneau Cover www.truxedo.com 877-878-9336 Soft roll-up tonneau cover with low-profile design. Easy no-drill installation. Automatic tension control; floating Velcro. Lifetime warranty.
	Truxedo Truxport Tonneau Cover www.truxedo.com 877-878-9336 Economical tonneau cover that rolls up completely and self-stores in seconds. Adjustable tension control. Works great in all climates. Quick installation and smooth look.
	Undercover Inc. Undercover Classic Tonneau Cover www.undercoverinfo.com 866-900-8800 Lightweight, made from ABS composite. Weighs only 58 pounds for easy removal. Weather-tight seal and weatherproof locks. Has its own storage system.
	Undercover Inc. Swingcase www.undercoverinfo.com 866-900-8800 Innovative and versatile truck storage box. Provides storage that is always within reach. Weatherproof lockable lid. Secures to the truck bed.
	Weathertech Interior and Exterior Accessories www.weathertechdirect.com 630-769-1500 Weathertech offers a complete line of interior and exterior protection accessories, including floor liners, all-weather floor mats and cargo/truck liners, exterior side-window deflectors, license plate frames and mud flaps.
	Weathertech AVM All-Vehicle Mats www.weathertechdirect.com 630-769-1500 Advanced universal-type all-weather floor mat offers best combination of ideal fit and score lines. Tall outer ridges and channels help guide fluids to the lower half. Advanced compound stays flexible.