HRIA Information

What is HRIA?

HRIA, the Hot Rod Industry Alliance (formerly SRMA, the Street Rod Marketing Alliance) is a section of the Specialty Equipment Market Association (SEMA). HRIA is dedicated to addressing the challenges facing this segment of the automotive aftermarket and to preserving and promoting the hot rod industry.

Who Makes Up HRIA?

All entities serving the hot rod market, be they manufacturers, builders/fabricators, dealers, car clubs or enthusiast publications, should be HRIA members. In fact, it is critical that as many companies as possible become involved. Once in HRIA, members work through subcommittees to focus on the group's educational, legislative and communications needs, as well as on membership and promotional activities.

What Are HRIA's Goals?

HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities.

Why Get Involved?

HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry.

How Do You Get Involved?

HRIA invites all members of the hot rod industry to unite in meeting its critical goals. To become active in HRIA, your company must first be a SEMA member. Join SEMA now. If you are already a SEMA Member, contact Jim Skelly to get started. 

How Much Does It Cost To Join?

HRIA annual dues are $50 for car clubs, $100 for all other SEMA members.

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