2011 Café SEMA: In the Know with a Cup of Joe! Powered by the SEMA Businesswomen’s Network (SBN) - SEMA Show
Please follow this link for details on Cafe SEMA 2012.
2011 Cafe SEMA Is SOLD OUT.
2011 Cafe SEMA: In 60 minutes get direct access to experts with answers to your questions. Make connections that will impact your business.
Café SEMA: In the Know with a Cup of Joe! – Your direct access to experts with answers to your questions about Standardizing and Publishing Product Information; Protecting Intellectual Property; Licensing; MAP Policy; Green Manufacturing, Marketing, and Distribution; Hiring the Best Rep Agency; Doing Business Globally; Media Exposure and Public Relations; Using New Media; and Leveraging Your SEMA Membership.
Registration is FREE and limited to the first 100 registrants. Participation is open to any SEMA member attending the 2011 show.
Building, maintaining, and publishing accurate product information in standard formats; and what it takes to leverage that information to sell product.
Luanne is very involved in the aftermarket industry and currently serves on the board of directors of SEMA (Specialty Equipment Market Association), is chair of its SEMA Cares charitable committee and a member of the SEMA Business Technology Committee. She is the past chair of the SEMA Businesswomen’s Network and has served on the scholarship committee.
She has become one of the industry’s leading experts, conducting numerous seminars on internet marketing and advertising at the SEMA Show, the Aftermarket eForum, the Off Road Impact Show, Hot Rod and Restoration Trade Show, PRI (Performance Racing Industry) trade show, and various AAIA (Automotive Aftermarket Industry Association) events.
1) Protecting your Intellectual Property by registering copyrights, trademarks, and patents -- and what that means when you need to defend it against online misuses like: advertising by unauthorized dealers; typo-squatters leveraging your brand's URL; competitive Google ad-words campaigns built around your brand name; plus, legitimate uses of trademarks in comparison shopping tools.
1) Going Green: Efficient manufacturing, marketing, and distribution are sound business practice -- how to save money while saving the planet.
1) Hiring the best agency to represent your company: finding an agency with a complementary client mix and distribution chain; striking a deal; and making the most of the relationship.
1) Good Media Relations = Good Public Relations. Working with the people who influence buyers.
New Media, Traditional Media, and Compelling Content: what it takes to promote your brand in the 21st Century.
1) How to participate in SEMA initiatives and change (our piece of) the world.