Required Reading

SEMA News - April 2010

The SEMA Show may be closed to the public, but the annual event is of great interest to auto consumers and enthusiasts throughout the world because of the thousands of modified vehicles and new products on display. Luckily, international consumer publications continue to make the trip to Las Vegas and share the latest automotive trends with readers throughout the world.

SEMA News - March 2010

The 2009 SEMA Show’s Tire, Wheels & Equipment—Sponsored by TIA section included 290 exhibitors, making it one of the most prominent areas at the event. With the Tire Industry Association (TIA) coordinating many activities at the SEMA Show and special “Tires at Two” seminars targeted to this segment of the industry, it’s no surprise that tires and wheels were ranked as one of the most sought-after products at the Show.

SEMA News - February 2010 

While the SEMA Show is a trade-only gathering that is not open to the general public, enthusiasts and consumers are able to get a glimpse of what happens at the annual event thanks to the many editors and reporters who attend. SEMA Shows in the past have included more than 2,400 registered media, many representing consumer publications, mainstream magazines and general television programs.

Local media in Las Vegas, Nevada, were out in full force for the 2009 SEMA Show, along with reporters from major daily newspapers. Take a look at just a sampling of the coverage that resulted.

 

SEMA News - December 2009

As part of a comprehensive communications plan, SEMA partners with various media outlets on a regular basis. One organization that has maintained a strong, positive relationship with SEMA is Advanstar Communications Inc. The organization produces a number of communications tools that have reported on important messages for the industry.

SEMA News - November 2009

 

SEMA News - October 2009

By The SEMA News Bureau

Each year, thousands of media attend the SEMA Show, resulting in added exposure for the exhibitors’ products and companies. Based on early media registration numbers for the 2009 Show, this year will be no exception. Media representatives from trade and consumer publications will be in attendance.

Notable television shows and news stations will also be there. Exhibitors are encouraged to begin developing and refining their message points now, as the chances of being featured in a magazine are pretty high. Just take a look at some of the coverage from last year.

SEMA News - September 2009
SEMA News Bureau

 

As the SEMA Show quickly approaches, news and excitement increases. One announcement that made headlines in hundreds of publications was that Ford Motor Company will be the featured automaker of the 2009 SEMA Show. Ford has long been a partner of the automotive specialty-equipment industry, having supported and participated in vehicle technology sharing initiatives and designing some of the industry’s most accessory-friendly vehicles.

SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA News - July 2009

SEMA has long recognized the potential business opportunities that the accessories market brings to dealers. The industry has caught on to this notion over the past few years, and the media have been instrumental in communicating this opportunity to the dealer community.

Particularly noteworthy are reports on the programs that highlight tangible resources available to help dealers tap into the automotive accessories market. Two programs—Dealer Day and ProPledge—were launched by SEMA to help dealers profit from the relatively untapped accessory market.

SEMA News - June 2009
Required Reading

Not open to the general public, the SEMA Show has been the premier automotive accessories trade show in the world for more than 40 years.

This month’s “Required Reading” highlights the many articles that talk about how important it is for businesses to position themselves as industry leaders. With more than 100,000 automotive professionals expected to attend this annual event, the SEMA Show gives those in attendance a great advantage for doing business. Last year, exhibitors left the SEMA Show with an average of 141 qualified business leads.