Required Reading

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SEMA Mustang Build Captures Media’s Attention

The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.

SEMA News—August 2012

REQUIRED READING

SEMA Show Products in Enthusiasts Publications

Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.

SEMA News—July 2012

REQUIRED READING

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

SEMA News—April 2012

REQUIRED READING

Fiat 500’s Title as Hottest Sport Compact Tops Headlines

The second annual SEMA Awards were presented at the 2011 SEMA Show, casting a light on the vehicle models that are most accessory friendly and customizable. The prestigious honors were determined by the vehicle models that exhibitors chose to display most often in their booths. The awards were presented in various categories, including car, truck, 4x4-SUV and, for the first time, sport compact. Recognizing the unique ability that Show exhibitors have to determine trends and influence buying behavior, media took notice and reported on the vehicles that the exhibitors selected. Here are some of the articles that appeared about the awards.

SEMA News—March 2012

Required Reading

Media Turns to Tires and Wheels

While there are trade shows that target specific automotive aftermarket segments, the SEMA Show is the premier trade show that covers every aftermarket category. From hot rods, mobile electronics and paints, to wheels, tires, trucks and more, the SEMA Show is unique in that it provides the industry with an opportunity to cross market and discover new opportunities for growth. Nowhere else are industry professionals able to see such a variety of products and accessories.

SEMA News—February 2012

REQUIRED READING

Headlines Focus on Products

While the vehicles at the SEMA Show may be the most visual aspect of the annual event, it’s the products that remain the stars. Manufacturers exhibit at the SEMA Show to feature their products, and the number-one reason buyers attend the Show is to discover hot new products. Even the media come to the SEMA Show to see what new products are about to hit the market. Below are a few media clips that prove just how important products are to the SEMA Show.

SEMA News—January 2012

REQUIRED READING

Reaching Race Fans

This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers about our industry’s products as well as relaying important information, such as legislation updates. We encourage the industry to support these publications and add them to your list of required reading.

SEMA News—November 2011

Reaching Race Fans

REQUIRED READING

International Reporters Demonstrate World-Wide Interest in the SEMA Show

The SEMA Show attracts professionals from more than 100 countries, including many journalists who come to the SEMA Show to discover new products and trends. While enthusiasts in different countries may be interested in different segments of the industry, they all look to the United States for the hottest and coolest products. For manufacturers in the United States, this opens endless opportunities to grow their markets and export products internationally. To get an idea of the possibilities, take a look at some of the international media coverage that resulted from the 2010 SEMA Show.

SEMA News—September 2011

International Reporters Demonstrate World-Wide Interest in the SEMA Show

The SEMA Show attracts professionals from more than 100 countries, including many journalists who come to the SEMA Show to discover new products and trends.

Media Reports on the Value Exhibitors Get From the SEMA Show

While the 2011 SEMA Show is still a few months away, it’s important to look back at the previous year to gauge the direction the industry is heading. Below are a couple of noteworthy articles that indicate an upward trend. Read what these publications had to say about previous SEMA Shows, and expect more coverage from these and other magazines as they report on the 2011 event taking place in November.

 
 
SEMA News
—August 2011

Media Reports on the Value Exhibitors Get From the SEMA Show

As the premier automotive trade gathering in the world, the SEMA Show is considered to be a barometer of the automotive specialty-equipment industry.

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s Wheels & Accessories section is a key destination for many. Just take a look at what the media captured at last year’s event.

SEMA News—July 2011

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s Wheels & Accessories section is a key destination for many.

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