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Standing Tall

The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry. As highlighted in the recent “SEMA Annual Market Study,” the automotive specialty-equipment market now represents $33 billion in annual sales—a 7% increase over the previous year.
SEMA News—December 2014

REQUIRED READING

Open for Business

The SEMA Garage is officially open and ready for business. After months of planning and renovation, SEMA recently held a party to introduce the SEMA Garage to the automotive industry. Many were able to see firsthand such features of the Garage as the photo cove, 3-D printer, training center and emissions lab. The Garage has been so well received and generated such interest that media from New York to Los Angeles are taking notice, and the SEMA Garage is making headlines.
SEMA News—October 2014

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The SEMA Show Is Just Around the Corner!

Beginning November 4, the eyes of the automotive world will be on the Las Vegas Convention Center and the annual SEMA Show. This year’s Show will be a mixture of new products, vehicle debuts and exciting events, such as the SCORE Baja 1000 event which will be held for the first time in conjunction with the Show. With more than 130,000 attendees, this year’s Show promises to be something truly special. Here’s what the media highlighted from the 2013 SEMA Show and what they are previewing for the 2014 SEMA Show.
SEMA News—September 2014

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THE SAN Is Looking Out for You

The SEMA Action Network (SAN) seeks to protect the automotive hobby by bringing together the specialty-equipment industry and the enthusiast community. To achieve this objective, the SAN is involved in many different projects and initiatives. The group participates in events such as the annual Collector Car Appreciation Day and the Hot Rod Power Tour. In addition, the SAN ensures that its members are aware of relevant legislation on both the state and federal levels through its award-winning Driving Force newsletter. Below are a few recent news articles that highlight SAN activities.
SEMA News—August 2014

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Cars Provide the Backdrop

The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars provide a canvas for the best in wheels, mobile-electronics products and LED headlights, just to name a few. These custom builds were a great way for the Show’s almost 2,500 exhibitors to showcase and display their aftermarket products. SEMA Show vehicles provided aftermarket product manufacturers with the ability...
SEMA News—July 2014

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New Products Are the Stars

The SEMA Show may be well known for project vehicles and special builds, but amazing new products are the stars of the event. In fact, 60,000 buyers and 3,000 media from all over the world traveled to the Las Vegas Convention Center primarily because of the all the new products on display. Reporters were able to find products in specific categories of interest to their audiences, such as truck, SUV and off-road in the case of Truck Trend and Truckin’, or restoration and racing and performance for Modified magazine. No matter the category, reporters had access to hundreds of amazing new products.  
SEMA News—April 2014

REQUIRED READING

Persistence Pays Off For Off-Road Enthusiasts

After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California. SEMA and the SEMA Action Network (SAN) worked closely with a number of organizations related to the off-road community to support this provision, which keeps a large portion of the area open to off-road and outdoor enthusiasts while at the same time providing for the needs of the U.S. military. One of SAN’s initiatives is to look for practical solutions to off-road use questions to preserve the rights of the nation’s enthusiast communities. SEMA is gratified that, after six years, a win-win compromise could be enacted to the benefit of all parties involved.

SEMA News—March 2014

REQUIRED READING

Persistence Pays Off For Off-Road Enthusiasts

After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California.

SEMA Show 2013 Coverage—The Next Best Thing to Being There

Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.

SEMA News—February 2014

REQUIRED READING

The 2013 SEMA Show: It’s a Wrap!

The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space. The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.

SEMA News—January 2014

REQUIRED READING

The SEMA Garage

SEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California. The SEMA Garage-Industry Innovations Center helps businesses create and design products for the automotive accessory market. Outfitted with nearly $2 million worth of equipment, the SEMA Garage features a complete emissions-testing cell for Environmental Protection Agency (EPA) and California Air Resources Board (CARB) certification. In addition, a 3D lab, complete with a Faro arm and a 3D scanner, allows member companies to quickly scan production cars and accurately model production parts. Media who joined the tour were also given the opportunity to see additional equipment, including digital race car scales, vehicle lifts and a temperature-controlled test cell. Some of the coverage is highlighted below.

SEMA News—December 2013

REQUIRED READING

The SEMA Garage

SEMA Garage—Industry Innovations CenterSEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California.

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