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New Car-Care and Restyling Products

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From modifying a vehicle’s original-equipment appearance with products such as new grilles or complete body kits to buffing oxidized paint on a classic muscle machine, car-care and restyling products can dramatically change a car’s look or add features unavailable from the OEM. Hundreds of items aimed at doing just that were introduced in the New Products Showcase during the 2011 SEMA Show, and we’ve gathered them here to give you a quick look at the innovations and trends that are bringing sparkle to the marketplace.

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Hot Rod Products and Trends

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Since the earliest performance parts began to emerge from the dust on dry-lakes proving grounds in Southern California following World War II, hot rods have been a mainstay of the automotive specialty-equipment industry. They spark the imaginations of builders in every car and truck niche, and they continue to enthrall the motoring public at show venues and on roads across the country.

The product listings on the following pages run the gamut from powertrain and drivetrain hard parts to interior and exterior accessories, but their common bond is that they were all featured in the hot rod category of the New Products Showcase at the 2011 SEMA Show. We’ve also interspersed observations about current trends from officers at leading companies involved in the hot rod industry, as well as from young executives who are closely connected to their enthusiast segments.

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New Products

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New Products introduced by:

- Eddie Motorsports
- Backbone Industries
- UnderCover
- Spectre Performance
- Edge Products

...and other SEMA member manufacturers.

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$1.99

Truck, SUV & Off-Road New Products

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America is reviving its traditional love affair with the light-truck, SUV and off-roading segments. With experts predicting a third consecutive year of rising auto sales in 2012, the light-truck category seems to be leading the way. The Ford F-Series and the Chevrolet Silverado again ranked first and second, respectively, among the top ten vehicles sold last year. Meanwhile, Jeep continued its strong comeback for Chrysler. Many experts credit pent-up consumer demand, while others read from the figures tentative signs of economic recovery.

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$1.99

The Ultimate Tuning Guide: More Than 650 New Racing and Performance Products

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Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.

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New Products

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Download to view new products from Bestop, Applied Products, CarTech Auto Books & Manuals and many more.

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Rolling Stock Options

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More than 230 exhibitors attended the 2011 Global Tire Expo—Powered by TIA (Tire Industry Association). Now in its second year (see p. 20), the special section within the 2011 SEMA Show is dedicated exclusively to tire industry products and has quickly become the hot destination for buyers thirsting for the latest and greatest trends.

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$1.99

Style Meets Performance: Wheels and Accessories Premiere at 2011 SEMA Show

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Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. In fact, for the 2011 SEMA Show more than 19,000 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. Striking a delicate balance between style, fitment and overall performance—more than 140 exhibitors unveiled their latest creations at this year’s Show.

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Innovation on Display

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The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show.

The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

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Regular Price:

$1.99

New Products Showcase Preview

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2011 event, check out the more than 100 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center, November 1–4, 2011.

SEMA News—October 2011

New Products Showcase Preview

100+ Products to Be Unveiled at the 2011 SEMA Show

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