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E-mail Marketing

About this product:

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

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Don’t Let the Next Flap Over Social Media Be Yours

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

SEMA News—June 2011

12 Tips for Smart Policy

By Joe Dysart

   
   
Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering

Facebook

With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

SEMA News—May 2011

Next-Generation Best Practices

Power Tools for Business Users

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Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

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Caught Looking

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Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

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7 Ways to Marry E-mail Marketing With Social Media

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Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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Getting Social on the Job Hunt

While groups of any kind naturally lend themselves to job opportunities, social networks can give your next career move a real bounce if used expertly. Not surprisingly, the best places to start are on the networks with millions of users.

SEMA News - December 2010

Leveraging the Latest Social Media Tools for Your Next Career Move

By Joe Dysart

So Long Net Neutrality

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Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even- handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet’s current democratization gives way to enhanced service for those with the deepest pockets.

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Reputation Management

While anecdotes abound about professionals who have lost job opportunities over something they’ve posted online, new research reveals that we’re all much more at risk than previously known.

SEMA News - October 2010

In a Tough Job Market, Online Reputation Management Is a Must

By Joe Dysart

PC Productivity Tools That Deliver

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While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

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