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So Long Net Neutrality

About this product:

Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even- handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet’s current democratization gives way to enhanced service for those with the deepest pockets.

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Regular Price:

$1.99

Reputation Management

While anecdotes abound about professionals who have lost job opportunities over something they’ve posted online, new research reveals that we’re all much more at risk than previously known.

SEMA News - October 2010

In a Tough Job Market, Online Reputation Management Is a Must

By Joe Dysart

PC Productivity Tools That Deliver

About this product:

While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

SEMA Members may get this content for free!

Regular Price:

$1.99

Website Armageddon

While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon and multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market.

SEMA News - August 2010

By Joe Dysart

Small Businesses Now in Hackers’ Crosshairs

  SEMA News-August 2010-Internet 
 

A distributed denial of service (DDOS) attack brought down Advanced Clutch Technology’s website for two weeks, rendering it inoperable.   

Customer Reviews

Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent.

SEMA News - July 2010

A Powerful, Proven Tool

By Joe Dysart

  SEMA News-July 2010-Internet 
 

PowerReviews offers a scaled-down version of its customer reviews product starting at $29 per month.    

Web Analytics

With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.

SEMA News - June 2010 

A New Emphasis on Facebook

By Joe Dysart

  SEMA News-June 2010-Internet 
 

Before investing in any web analytics solution, you’ll probably want to give Google Analytics a try, since the online service is free.   

A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

SEMA News - May 2010

By Joe Dysart

Bulletproofing Your Online Business Life 

SEMA NEWS-MAY 2010-INTERNET

Sophos’ Graham Cluley blog regularly tracks new threats to online security.   

The Rise of the Mobile Web

While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.

SEMA News - April 2010

By Joe Dysart

By 2013, the Most Popular Way to Web Surf

  SEMA NEWS-APRIL 2010-INTERNET 
 

Gartner predicted that mobile phones will overtake PCs as the most popular device for accessing the web by 2013.  

Speed and Google

In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

SEMA News - March 2010

Faster Sites Could See Higher Rankings in 2010

By Joe Dysart

  SEMA NEWS-MARCH 2010-INTERNET 
 

Firebug, a Firefox add-on, works in concert with Google Page Speed to help uncover problems with download speed.   

Protecting Your Business From the FTC Crackdown on Social Media

The Federal Trade Commission (FTC) has a stern warning for businesses secretly using bloggers and others in social media to endorse products and services: We’re coming after you.

SEMA News - February 2010

By Joe Dysart

Protecting Your Business From the FTC Crackdown on Social Media

  SEMA NEWS-FEBRUARY 2010-INTERNET
 

The FTC is cracking down on clandestine blogger endorsements.

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