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Made in the U.S.A.

Made in the U.S.A.” has long been a powerful marketing proposition, especially for the automotive specialty-equipment market. Resurgent patriotism and concern over American job losses, along with outsourcing and foreign knockoffs, are currently inspiring consumers to “buy American.” Of course, there are plenty of manufacturers in this industry who, for numerous reasons, never left the good ol’ U.S.A. Has their decision to remain stateside helped or hindered them?

SEMA News—October 2011

Page Speed Service

Google Offers to Speed Up Your Website—For Free

Foursquare

Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.

SEMA News—September 2011

Foursquare

When a Cellphone Becomes a Handshake

Don’t Get Punked

Businesses that are uneasy about the increasing frequency of unsolved hacker cases can take heart: With a bit of forward planning, you can significantly reduce your vulnerability to a computer break-in via the Internet.

SEMA News—August 2011

Don’t Get Punked

Safeguarding Your Computers From Hackers

By Joe Dysart

E-mail Marketing

About this product:

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

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Regular Price:

$1.99

Don’t Let the Next Flap Over Social Media Be Yours

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

SEMA News—June 2011

12 Tips for Smart Policy

By Joe Dysart

   
   
Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering

Facebook

With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

SEMA News—May 2011

Next-Generation Best Practices

Power Tools for Business Users

About this product:

Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

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Regular Price:

$1.99

Caught Looking

About this product:

Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

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Regular Price:

$1.99

7 Ways to Marry E-mail Marketing With Social Media

About this product:

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

SEMA Members may get this content for free!

Regular Price:

$1.99

Getting Social on the Job Hunt

While groups of any kind naturally lend themselves to job opportunities, social networks can give your next career move a real bounce if used expertly. Not surprisingly, the best places to start are on the networks with millions of users.

SEMA News - December 2010

Leveraging the Latest Social Media Tools for Your Next Career Move

By Joe Dysart

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