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Protecting Far-Flung Company Data

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As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

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Solutions That Deliver

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Marketers looking for an extremely robust tool to monitor social media should take a close look at offerings from Crimson Hexagon, evolve24 and NetBase, according to market research firm Forrester, a company with a longstanding reputation for objective market analysis. All three social media dashboards “excel in their data processing abilities,” said Zach Hofer-Shall, a Forrester analyst.

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Re-Tooling Your Online Reviews Strategy

About this product:

New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

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Page Speed Service

Google has turned more than a few heads in the business community by rolling out a new, free service that promises to dramatically speed the download of websites. The technology, called Page Speed Service, works by fetching content from your web-hosting service, rewriting pages using optimization techniques and then rebroadcasting the pages directly to your website visitors using Google computers.

SEMA News—October 2011

Page Speed Service

Google Offers to Speed Up Your Website—For Free

Made in the U.S.A.

Made in the U.S.A.” has long been a powerful marketing proposition, especially for the automotive specialty-equipment market. Resurgent patriotism and concern over American job losses, along with outsourcing and foreign knockoffs, are currently inspiring consumers to “buy American.” Of course, there are plenty of manufacturers in this industry who, for numerous reasons, never left the good ol’ U.S.A. Has their decision to remain stateside helped or hindered them?

SEMA News—October 2011

Page Speed Service

Google Offers to Speed Up Your Website—For Free

Foursquare

Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.

SEMA News—September 2011

Foursquare

When a Cellphone Becomes a Handshake

Don’t Get Punked

Businesses that are uneasy about the increasing frequency of unsolved hacker cases can take heart: With a bit of forward planning, you can significantly reduce your vulnerability to a computer break-in via the Internet.

SEMA News—August 2011

Don’t Get Punked

Safeguarding Your Computers From Hackers

By Joe Dysart

E-mail Marketing

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Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

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Don’t Let the Next Flap Over Social Media Be Yours

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

SEMA News—June 2011

12 Tips for Smart Policy

By Joe Dysart

   
   
Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering

Facebook

With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

SEMA News—May 2011

Next-Generation Best Practices

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