Internet

Syndicate content

10 Major IT Security Trends

About this product:

While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

SEMA Members may get this content for free!

Regular Price:

$1.99

Making Facebook Pay

About this product:

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

SEMA Members may get this content for free!

Regular Price:

$1.99

Land Grab: Why Every Business Needs to Stake a Claim on Google+

About this product:

While Google+ boasts 40 million members, it’s still relatively small for a social network. Nonetheless, many businesses have wasted no time scrambling to set up their own pages there. Search-engine optimization (SEO) experts say that the land grab is a smart move, since businesses with a presence on Google+ are expected to move up higher on Google search-engine returns.

SEMA Members may get this content for free!

Regular Price:

$1.99

Protecting Far-Flung Company Data

About this product:

As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

SEMA Members may get this content for free!

Regular Price:

$1.99

Solutions That Deliver

About this product:

Marketers looking for an extremely robust tool to monitor social media should take a close look at offerings from Crimson Hexagon, evolve24 and NetBase, according to market research firm Forrester, a company with a longstanding reputation for objective market analysis. All three social media dashboards “excel in their data processing abilities,” said Zach Hofer-Shall, a Forrester analyst.

SEMA Members may get this content for free!

Regular Price:

$1.99

Re-Tooling Your Online Reviews Strategy

About this product:

New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

SEMA Members may get this content for free!

Regular Price:

$1.99

Page Speed Service

Google has turned more than a few heads in the business community by rolling out a new, free service that promises to dramatically speed the download of websites. The technology, called Page Speed Service, works by fetching content from your web-hosting service, rewriting pages using optimization techniques and then rebroadcasting the pages directly to your website visitors using Google computers.

SEMA News—October 2011

Page Speed Service

Google Offers to Speed Up Your Website—For Free

Made in the U.S.A.

Made in the U.S.A.” has long been a powerful marketing proposition, especially for the automotive specialty-equipment market. Resurgent patriotism and concern over American job losses, along with outsourcing and foreign knockoffs, are currently inspiring consumers to “buy American.” Of course, there are plenty of manufacturers in this industry who, for numerous reasons, never left the good ol’ U.S.A. Has their decision to remain stateside helped or hindered them?

SEMA News—October 2011

Page Speed Service

Google Offers to Speed Up Your Website—For Free

Foursquare

Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.

SEMA News—September 2011

Foursquare

When a Cellphone Becomes a Handshake

Don’t Get Punked

Businesses that are uneasy about the increasing frequency of unsolved hacker cases can take heart: With a bit of forward planning, you can significantly reduce your vulnerability to a computer break-in via the Internet.

SEMA News—August 2011

Don’t Get Punked

Safeguarding Your Computers From Hackers

By Joe Dysart

Add to calendar