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Rogue Cloud Use

Vulnerability Awaiting PlunderRogue employees working with sensitive company data in public cloud services are regularly wreaking havoc at workplaces, triggering the loss of company secrets, the defacement of company websites and the loss of control over the cloud accounts to competitors and hackers.“Enterprise IT is rapidly losing control of corporate data,” said Andres Rodriguez, CEO of data-storage company Nasuni. “It’s a risky proposition that IT needs to be in front of and not behind.”

SEMA News—December 2013

INTERNET
By Joe Dysart

Silver Bullet

Manage All Social Media With a Single ToolCompanies looking for a single tool to manage their social-media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of a company’s presence on Facebook, Twitter, LinkedIn et al. Even better: Market-research firm Forrester conducted a rigorous study of la crème de la crème of these social-media dashboards and has come up with a list of what it considers “strong performers.”Essentially, Forrester has done all the advance shopping and legwork for you. So if you’re looking for a single tool that will handle virtually every aspect of your social-media needs, Forrester suggests you investigate the following...

SEMA News—December 2013

INTERNET
By Joe Dysart

App Use Vs. Web

A Marketing Opportunity BeckonsWith mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.” Essentially, mobile-device users are spending much more time with their apps than with the mobile web—in part because those apps often run much faster on smartphones and tablets than the mobile web does.

SEMA News—December 2013

INTERNET
By Joe Dysart

Trade Journal Case Studies

A Marketing Home Run, Research FindsBusiness-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.

SEMA News—October 2013

INTERNET
By Joe Dysart

Trade Journal Case Studies

A Marketing Home Run, Research Finds

Mobile E-mail Marketing: Now, Too Critical to Ignore

E-mail marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money at the table, according to two new reports on e-mail usage.A full 41% of all e-mail is now read on mobile devices—smartphones and tablets—and that’s a spike in preference that will continue to rise for the foreseeable future, according to the “Mobile E-Mail Opens Report, 2nd Half 2012,” released by Knotice, a marketing firm.

SEMA News—September 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became EffortlessBusinesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

Old Is New

Feature Articles Now the Top Digital Marketing ToolThree new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013. Driving the trend are changes Google has made to its search engine during the past few years. Essentially, the revamp rewards websites that post interesting, quality content and heavily penalizes sites that cough up yawn-fests stuffed with keywords only a search robot could love.

SEMA News—June 2013

INTERNET
By Joe Dysart

Old Is New

Feature Articles Now the Top Digital Marketing Tool

Easy Prey

New Wave of Hacker Technology Threatens Unsuspecting BusinessesRegularly making chump meat of the most sophisticated of computer defenses, hackers will be unleashing a new wave of malware in the coming year on the unsuspecting—many of whom will be completely unprepared, according to Sophos, a computer-security firm.“Cybercriminals tend to focus where the weak spots are,” said Gerhard Eschelbeck, chief technology officer at Sophos. “Protecting data in a world where systems are changing rapidly and information flows freely requires a coordinated ecosystem of security technologies.”

SEMA News—May 2013 

INTERNET
By Joe Dysart

Easy Prey

New Wave of Hacker Technology Threatens Unsuspecting Businesses

Your Strategy for 2013

Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk about it,” said Susan Gunelius, author of Content Marketing for Dummies.

SEMA News—April 2013

INTERNET
By Joe Dysart

Your Strategy for 2013

Search-Engine Optimization

2012 SEMA Consumer Segmentation Report

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