Brazil has long been on a short list of automotive specialty-equipment
markets that SEMA is tracking as having the potential to develop into
one of the world’s most important. Brazil first came onto the
association’s radar screen due its position as the largest market in
South America as well as a citizenry known for an obsession with cars,
trucks and motorsports.
This is the second in a two-part series on the Middle East
Market—specifically the market in the United Arab Emirates (UAE) and the
five neighboring countries comprising the Gulf Cooperation Council
(GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number
of factors make this market of 7.3 million vehicles particularly
attractive, including the high regard for U.S. products and considerable
discretionary income. SEMA members making products for light trucks and
American musclecars will find strong demand for those applications.
A group of SEMA-member manufacturers recently descended on the Chinese capitol of Beijing, for the second annual SEMA China International Auto Parts Expo (CIAPE) China Business Development Program—an intensive three days of networking and one-on-one meetings with Chinese buyers from 24 cities throughout China. The 2011 delegation of U.S. companies represented a broad range of products, including engine performance, interior and exterior appearance products, suspension and handling upgrades and mobile electronics. The goals of the participants included meeting potential customers, getting a better understanding of consumer brand awareness, evaluating distribution channels for their products and identifying vehicles on Chinese roads for which they should develop new product applications.
SEMA News—December 2011
Chinese Consumers Seek Specialty Products
U.S. Manufacturers Travel to China to Meet Growing Demand
Some of the fastest-growing markets in recent years have been in the Middle East—the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. The specialty-equipment markets in the region are in their infancy, and U.S. manufacturers have the opportunity to get into these respective markets during these exciting early days.
The SUV and luxury segments will be the main drivers of growth in China’s auto market this year as it shrugs off a slow few months and returns to steady growth, analysts said. That’s good news for SEMA members. Buyers of luxury cars and SUVs—many of which are luxury SUVs—have money to spend on customizing their vehicles, and a growing desire to do so.
SEMA News—October 2011
Chinese Consumers Buying Record Number of SUVs
Growing Opportunities for Specialty-Equipment Manufacturers
Nearly 25% of all buyers expected at the 2011 SEMA Show
will come from more than 100 nations outside the United States.
Registration is strong from buyers from countries and regions around the
world, including Canada, Mexico, Australia, Brazil, China, Germany,
Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom.
SEMA offers a variety of programs and resources to link Show exhibitors
with these international distributors and retailers.
In a closely watched case, a German court has, for the second time in two years, sided with a consumer who sued for the right to install aftermarket carbon-fiber wheels on his motorcycle. The German state of Baden-Württemberg denied the consumer an operating license, with the following note in the appeal documents: “Upon retrofitting carbon fiber wheels, the motorcycle no longer conforms” and “the operating permit of the individual vehicle is forfeited pursuant to the German Road Traffic Admission Regulation….”
SEMA News—August 2011
German State of Baden-Württemberg Loses in Appeal
Court Cites EU Regulations That Provide Consumers the Right to Customize Their Vehicles
A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.
SEMA News—July 2011
Rough Chinese Terrain Creates Market for U.S. Specialty Products
SEMA Provides Low-cost Innovative Program for U.S. Manufacturers to Meet One on One With Top Chinese Buyers
Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.
SEMA News—June 11
Chinese Car Dealers Selling Aftermarket Accessories?
Despite some negative press lately due to drug violence, Mexico remains an important market for U.S. automakers and for SEMA members. Pickup brands from the United States are very popular. The economy in Mexico grew by 5.5% in 2010, and that economic growth is lifting personal incomes and growing the middle class. Those factors have created a growing market for SEMA members’ products.
SEMA News—May 2011
Upcoming PAACE Automechanika Excellent Venue to Explore Market