The SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investments. Preparing for the Show is a tremendous task, and strategy is required to successfully navigate the logistical and operational aspects involved. The first two sessions in the series covered such topics as pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes. Both sessions are available for SEMA members to view free of charge.
On July 12, SEMA members, SEMA staff and thousands of enthusiasts across the United States celebrated the fourth annual Collector Car Appreciation Day. A wide range of official events were also held in Canada and Australia to commemorate the day, designated by SEMA-requested U.S. Senate Resolution 176, which was sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).The U.S. Senate Resolution recognized “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico as well as the Canadian provinces of Manitoba and Nova Scotia adopted their own resolutions commemorating the day.
Nissan Aftermarket Engineering has launched a program of services to SEMA manufacturer members (only) for the automaker’s vehicles sold in the United States. Available through SEMA’s existing Technology Transfer program, the program is intended to provide members with access to Nissan’s technical/BBG questions, CAD files, aftermarket product notifications, white bodies and modifier VPPs as well as Ship-Thru and Ship-To services. To help facilitate incoming calls and e-mails, Nissan is launching a toll-free phone number and e-mail address. The phone number is 855-651-6655. The e-mail address is Nissan-AET@nissan-usa.com. Phone messages or e-mails will be replied to within 24 hours or the next business day.
To help attendees at the 2013 SEMA Show obtain low-cost hotel rooms and support throughout the entire housing process, SEMA has partnered with Travel Planners—the official housing service for the 2013 SEMA Show.Travel Planners provides Showgoers with its Lowest Rate Assurance, meaning that the company negotiates lowest-rate guarantees into all of its hotel contracts and then works with hotels to meet or beat the reduced rate and pass the savings on to attendees. Even if reservations are set, the rate will be lowered automatically and the savings will be confirmed by e-mail. All attendees and exhibitors have to do if they find a lower rate is contact Travel Planners. As long as the rate is for all of the dates of the stay, Travel Planners will get a price that is as good or better.
Sales of automotive specialty-equipment products continue to climb, reaching $31 billion in 2012, according to the 2013 SEMA Annual Market Report. The figure represents a 4% increase over the previous year and marks the third consecutive year of growth.The automotive specialty-equipment market began to see an upswing in 2010, when sales totaled $28.60 billion—a 2% increase over the previous year’s total. Sales reached $29.99 billion the following year, representing 5% growth over 2010.
With about three months to go until the kickoff of the 2013 SEMA Show, editors and reporters are increasingly looking for news from SEMA Show exhibitors. They want details about new-product debuts and vehicle reveals, and they will turn to the SEMA Show online media center for information.Exhibitors are invited and encouraged to submit their press releases. There is no charge to submit a release, and it will appear online for all reporters to access.