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Dealer Day Teaches How to Successfully Integrate Accessory Programs With New- and Used-Car Sales

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A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than a million vehicle sales each year (www.sema.org/products/10596/influencer-report). And while many new- and used-vehicle dealers understand the power of accessorization, others have questions about how to incorporate accessory sales effectively, providing not only an added impetus for vehicle shoppers to make purchases, but also adding to the dealership’s bottom line through a supporting profit channel. Dealer Day at this year’s SEMA Show will address those questions.

SEMA News—October 2011

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Dealer Day Teaches How to Successfully Integrate Accessory Programs With New- and Used-Car Sales

Ideas Alive at the SEMA Show

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The SEMA Show is the premier trade event for automotive enterprises of all types. The industry gathers in Las Vegas each year to learn about the latest innovations and most sought-after parts and accessories for car, truck and powersports vehicle owners throughout the world. And the top attraction at this globe-spanning event is Ideas Alive: Featuring the New Products Showcase—the venue where ideas become tangible and attendees find the products that will inspire their customers in the year ahead.

SEMA News—October 2011

Ideas Alive at the SEMA Show

New Products Showcase a Top Value for Exhibitors, Buyers and Media

New Vehicle Technology Center to Debut at the SEMA Show

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Technology is integral to the specialty-equipment market as well as to the original-equipment manufacturers. From suspension to powertrains and from safety to infotainment, technology is the future of the automobile.

SEMA News—September 2011

New Vehicle Technology Center to Debut at the SEMA Show

Campus Will House Seminars, Interactive Displays and Simulations

 

Getting the Most Out of the SEMA Show

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Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.

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My First SEMA Show

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If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened.

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Best Practices: Working With the Media at the SEMA Show

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Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would love to receive publicity, so they will go to those companies whose products they find interesting. SEMA has tools that will help ensure that they know about yours.

SEMA News—September 2011

Best Practices: Working With the Media at the SEMA Show

It’s a Prime Place for Industry Companies to Gain Publicity

The Freshmen Class

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With more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers. In fact, recent Show data points to a 48% increase in buyer registration compared to this same time last year. Enthusiasm seems to be on an upward trend, with interest in the SEMA Show among the highest we’ve seen in recent years, according to SEMA President and CEO Chris Kersting. The following represents a list of first-time exhibitors as of July 25, 2011.

SEMA News—September 2011

The Freshmen Class

First-Time Exhibitors on Display at the 2011 SEMA Show

With more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers.

Gearing Up for Leadership Days

We’re about a month away from when SEMA will pause to recognize the efforts of its Board of Directors and celebrate the election of 19 new Board members as well as four Hall of Fame inductees at the SEMA Installation Banquet & Gala Fundraiser. As the outgoing Board members are honored for their service, the newly elected directors will be introduced and welcomed by SEMA members. This year’s event will be held at a new venue on Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California. It is the culmination of SEMA Leadership Days—three days filled with activities that celebrate the spirit of the industry and its members.

SEMA News—July 2011

Gearing Up for Leadership Days

It’s the Time of Year When SEMA Recognizes Its Leaders and Gives Back

Chicago Auto Show 2011

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About this product:

This year’s Chicago Auto Show took place as usual in the colossal McCormick Place exhibition center, debuting musclecars, new truck models and quite a few customs and concepts enthusiasts will appreciate. For the army of media in attendance, the talk of the show might have been Chevrolet’s unveiling of the Camaro ZL1.

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Media Frenzy

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      An unusually popular event, the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC), brings together writers and editors from all over the world with racing and high-performance parts manufacturers. Those not familiar with the MTC event can think of it as “speed dating” between manufacturers and media. It’s designed to facilitate rapid exchange of information between the parties at hand.

SEMA News—April 2011

Writers and Editors Candid Feedback on the MPMC Media Trade Conference: What They Think and Why

By John Stewart

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