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My First SEMA Show

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If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened.

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Best Practices: Working With the Media at the SEMA Show

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Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would love to receive publicity, so they will go to those companies whose products they find interesting. SEMA has tools that will help ensure that they know about yours.

SEMA News—September 2011

Best Practices: Working With the Media at the SEMA Show

It’s a Prime Place for Industry Companies to Gain Publicity

The Freshmen Class

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With more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers. In fact, recent Show data points to a 48% increase in buyer registration compared to this same time last year. Enthusiasm seems to be on an upward trend, with interest in the SEMA Show among the highest we’ve seen in recent years, according to SEMA President and CEO Chris Kersting. The following represents a list of first-time exhibitors as of July 25, 2011.

SEMA News—September 2011

The Freshmen Class

First-Time Exhibitors on Display at the 2011 SEMA Show

With more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers.

Gearing Up for Leadership Days

We’re about a month away from when SEMA will pause to recognize the efforts of its Board of Directors and celebrate the election of 19 new Board members as well as four Hall of Fame inductees at the SEMA Installation Banquet & Gala Fundraiser. As the outgoing Board members are honored for their service, the newly elected directors will be introduced and welcomed by SEMA members. This year’s event will be held at a new venue on Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California. It is the culmination of SEMA Leadership Days—three days filled with activities that celebrate the spirit of the industry and its members.

SEMA News—July 2011

Gearing Up for Leadership Days

It’s the Time of Year When SEMA Recognizes Its Leaders and Gives Back

Chicago Auto Show 2011

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This year’s Chicago Auto Show took place as usual in the colossal McCormick Place exhibition center, debuting musclecars, new truck models and quite a few customs and concepts enthusiasts will appreciate. For the army of media in attendance, the talk of the show might have been Chevrolet’s unveiling of the Camaro ZL1.

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Media Frenzy

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      An unusually popular event, the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC), brings together writers and editors from all over the world with racing and high-performance parts manufacturers. Those not familiar with the MTC event can think of it as “speed dating” between manufacturers and media. It’s designed to facilitate rapid exchange of information between the parties at hand.

SEMA News—April 2011

Writers and Editors Candid Feedback on the MPMC Media Trade Conference: What They Think and Why

By John Stewart

Tire Industry Debut

This year’s SEMA Show included a specially designed, purpose-built headquarters for the tire industry. A show within a show, the Global Tire Expo—Powered by Tire Industry Association (TIA) was created to focus attention on tire-industry innovations and opportunities. Judging by the positive reactions of all involved, the Expo concept turned out to be a great idea.

SEMA News—February 2011

SEMA Show Welcomes Inaugural Global Tire Expo—Powered by TIA

A Golden Ticket

A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.

SEMA News—February 2011

Enthusiasts Enter the 2010 SEMA Show, and Tell All

By Carr Winn

In the Round: Market Trends in Tires and Wheels

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The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.

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Mike Spagnola Named 2010 Person of the Year

“I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.

SEMA News—February 2011

With More Than 30 Years in the Industry, Spagnola Is Recognized for His Work With SEMA and Charity

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