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Hot-Rod Builders Race for the Children

The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.
 


Hopperstad Customs

   
 


Fatman Fabrications

Marketing 101: Create a Wow Factor

About this product:

For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. Perhaps best known for his high-end Giovanna Wheel line, Sulahian started virtually from scratch at his first Show. However, he quickly learned the ins and outs of successful booth promotion—skills that he’s eager to share with other SEMA members.

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SEMA Online Marketing Conference

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Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www.SEMAomc.com) is a tool you can use to boost your company’s performance. The one-day conference, sponsored by eBay Motors and the Street Performance Council, will take place on Tuesday, November 1, in conjunction with the annual SEMA Show in Las Vegas. The speakers are not only experts in their respective fields but are also top-rated educators.

SEMA News—October 2011

SEMA Online Marketing Conference

Proven Strategies and Secrets Revealed for Novices and Experts Alike

Ideas Alive

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About this product:

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.

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2011 SEMA Show

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Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on the latest business trends and technologies or you might get left in the dust. The SEMA Education Institute (SEI) has assembled a comprehensive education program that will be held in conjunction with the SEMA Show. The program will feature multiple tracks, including online marketing, customer service and sales, business management, industry trends and more. Each session will include subject-matter experts who will give you practical tools and resources that can be implemented as soon as you get back to the office. Don’t miss this unparalleled opportunity to get up-to-speed on the latest trends and technologies to give your business the competitive edge you need to succeed. 

SEMA News—October 2011 

2011 SEMA Show 2011 SEMA Show

SEMA Education Days Schedule as of August 12, 2011. Visit www.SEMAShow.com/education for updates.

New Features at the 2011 SEMA Show

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The king of the automotive trade shows is better for 2011 as the result of a host of new features. They start with an enhanced website and end with a new cruise event as the grand finale, so the SEMA Show once again continues to evolve and improve. The theme this year—Ideas Alive—begins with the Show itself.

SEMA News—October 2011

New Features at the 2011 SEMA Show

Adding Even More to the Greatest Automotive Trade Show on Earth

Dealer Day Teaches How to Successfully Integrate Accessory Programs With New- and Used-Car Sales

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A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than a million vehicle sales each year (www.sema.org/products/10596/influencer-report). And while many new- and used-vehicle dealers understand the power of accessorization, others have questions about how to incorporate accessory sales effectively, providing not only an added impetus for vehicle shoppers to make purchases, but also adding to the dealership’s bottom line through a supporting profit channel. Dealer Day at this year’s SEMA Show will address those questions.

SEMA News—October 2011

Sold!

Dealer Day Teaches How to Successfully Integrate Accessory Programs With New- and Used-Car Sales

Ideas Alive at the SEMA Show

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The SEMA Show is the premier trade event for automotive enterprises of all types. The industry gathers in Las Vegas each year to learn about the latest innovations and most sought-after parts and accessories for car, truck and powersports vehicle owners throughout the world. And the top attraction at this globe-spanning event is Ideas Alive: Featuring the New Products Showcase—the venue where ideas become tangible and attendees find the products that will inspire their customers in the year ahead.

SEMA News—October 2011

Ideas Alive at the SEMA Show

New Products Showcase a Top Value for Exhibitors, Buyers and Media

New Vehicle Technology Center to Debut at the SEMA Show

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Technology is integral to the specialty-equipment market as well as to the original-equipment manufacturers. From suspension to powertrains and from safety to infotainment, technology is the future of the automobile.

SEMA News—September 2011

New Vehicle Technology Center to Debut at the SEMA Show

Campus Will House Seminars, Interactive Displays and Simulations

 

Getting the Most Out of the SEMA Show

About this product:

Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.

SEMA Members may get this content for free!

Regular Price:

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