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WD-40 Co. and Chip Foose Partner for Second Year to Design Two Charity Trucks, New Collectible Cans

Two of the biggest names in the automotive world are teaming up again, this time with Source Interlink Media, to build two trucks that will benefit good causes and to create new, limited-edition WD-40 Smart Straw cans that feature some of Chip Foose’s classic vehicle designs.

SEMA News—November 2012

EVENTS

Best Bang for the Buck

Taking Advantage of the Show Special Offers The SEMA Show organizers have worked on special offers at numerous venues throughout Las Vegas, and all you have to do is let them know you are in Las Vegas for the Show. Many offers require only showing your SEMA Show badge. This is only a partial list as it existed at press time. Visit www.SEMAShow.com/discounts to ensure that you take advantage of every offer!

SEMA News—November 2012

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Best Bang for the Buck

Taking Advantage of the Show Special Offers

Targeted Educational Programs

Hot Topics at the SEMA Show More than 50 educational programs in a number of segment categories will be presented at the 2012 SEMA Show, and you can see the full list in “2012 SEMA Show Education Days Brochure." Even so, we wanted to call out a few seminars that are of particular importance.

SEMA News—October 2012

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Targeted Educational Programs

Hot Topics at the SEMA Show

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show The SEMA Show is the world’s largest automotive trade show, but it’s much more than that. It’s a museum, a looking glass into the future, a university, a carnival, a catalog of innovation, a media frenzy and an incubator for tomorrow’s industry leaders. In short, from Tuesday, October 30–Friday, November 2, it’s the place where every automotive professional should be and where every auto enthusiast wishes he or she could be.

SEMA News—October 2012 

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By Steve Campbell

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show Chuck and Susan Schwartz, both of whom are Certified in Exhibition Management (CEM) by the International Association of Exhibitions and Events (IAEE), are the driving forces behind ConvExx, the company that manages the SEMA Show. They bring more than 45 years of experience in exhibition production and management to the Show, and their company includes eight additional team members who carry CEM credentials.

SEMA News—October 2012

EVENTS
With Steve Campbell

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show

Product Knowledge Direct From the Source

Providing product training to retailers and installers helps them sell. Understanding what a product does allows the end user to take advantage of its full capabilities. The SEMA Show will help bring both concepts to fruition through a series of product training sessions that will be conducted by exhibitors, allowing a complete understanding of how products can best be installed, used and marketed.

SEMA News—October 2012 

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By Steve Campbell

Product Knowledge Direct From the Source

SEMA Show Product Training Sessions Provide First-Hand Education

SEMA Leadership Summit

As the industry’s premier trade association, SEMA has long celebrated the spirit of volunteerism that prompts many of these individuals to give back. In fact, the association depends on such volunteerism for its very existence—its Board of Directors and council leadership are composed entirely of aftermarket professionals who donate their own time and talents to advance the industry’s goals. To support and recognize these leaders, SEMA again presented its annual Leadership Summit program July 25–27, at the Sheraton Fairplex Conference Center in Pomona, California. The following are some highlights from the three-day industry gathering.

SEMA News—October 2012

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By Mike Imlay

SEMA Leadership Summit

Themes of Service and Collaboration Mark Annual Industry Gathering

Ideas Alive

Put Your New and Featured Products Front and Center Each year, hundreds of specialty-equipment businesses debut their newest products at the SEMA Show in Las Vegas. If you’re an exhibitor in search of buyer and press attention for your latest and greatest innovations, there’s no better way to get it than the Ideas Alive: Featuring the New Product Showcase section.

SEMA News—October 2012 

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By Mike Imlay

Ideas Alive

Put Your New and Featured Products Front and Center

Go to the Gemba

SEMA’s Vehicle Technology Center One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

SEMA News—September 2012

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Go to the Gemba

SEMA’s Vehicle Technology Center

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

SEMA News—September 2012

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First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show

Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

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