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Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show The SEMA Show is the world’s largest automotive trade show, but it’s much more than that. It’s a museum, a looking glass into the future, a university, a carnival, a catalog of innovation, a media frenzy and an incubator for tomorrow’s industry leaders. In short, from Tuesday, October 30–Friday, November 2, it’s the place where every automotive professional should be and where every auto enthusiast wishes he or she could be.

SEMA News—October 2012 

EVENTS
By Steve Campbell

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show Chuck and Susan Schwartz, both of whom are Certified in Exhibition Management (CEM) by the International Association of Exhibitions and Events (IAEE), are the driving forces behind ConvExx, the company that manages the SEMA Show. They bring more than 45 years of experience in exhibition production and management to the Show, and their company includes eight additional team members who carry CEM credentials.

SEMA News—October 2012

EVENTS
With Steve Campbell

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show

Product Knowledge Direct From the Source

Providing product training to retailers and installers helps them sell. Understanding what a product does allows the end user to take advantage of its full capabilities. The SEMA Show will help bring both concepts to fruition through a series of product training sessions that will be conducted by exhibitors, allowing a complete understanding of how products can best be installed, used and marketed.

SEMA News—October 2012 

EVENTS
By Steve Campbell

Product Knowledge Direct From the Source

SEMA Show Product Training Sessions Provide First-Hand Education

SEMA Leadership Summit

As the industry’s premier trade association, SEMA has long celebrated the spirit of volunteerism that prompts many of these individuals to give back. In fact, the association depends on such volunteerism for its very existence—its Board of Directors and council leadership are composed entirely of aftermarket professionals who donate their own time and talents to advance the industry’s goals. To support and recognize these leaders, SEMA again presented its annual Leadership Summit program July 25–27, at the Sheraton Fairplex Conference Center in Pomona, California. The following are some highlights from the three-day industry gathering.

SEMA News—October 2012

EVENTS
By Mike Imlay

SEMA Leadership Summit

Themes of Service and Collaboration Mark Annual Industry Gathering

Ideas Alive

Put Your New and Featured Products Front and Center Each year, hundreds of specialty-equipment businesses debut their newest products at the SEMA Show in Las Vegas. If you’re an exhibitor in search of buyer and press attention for your latest and greatest innovations, there’s no better way to get it than the Ideas Alive: Featuring the New Product Showcase section.

SEMA News—October 2012 

EVENTS
By Mike Imlay

Ideas Alive

Put Your New and Featured Products Front and Center

Go to the Gemba

SEMA’s Vehicle Technology Center One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

SEMA News—September 2012

EVENTS

Go to the Gemba

SEMA’s Vehicle Technology Center

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

SEMA News—September 2012

EVENTS

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show

Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

First-Time Exhibitor Puts Best Foot Forward

Early Preparation Is the Key to a Successful Show The SEMA Show draws hundreds of new exhibitors every year. Six hundred companies were first-time exhibitors at last year’s Show, and this year’s Show is expected to surpass that number. In fact, there is an entire section of the floor dedicated solely to new and featured exhibitors.

SEMA News—September 2012

EVENTS
By Chad Simon

First-Time Exhibitor Puts Best Foot Forward

Early Preparation Is the Key to a Successful Show

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Exhibiting for the first time at the SEMA Show in Las Vegas may seem daunting, but the association and ConvExx, the Show’s organizers, provide a wealth of information about how to prepare, get set up and ensure the best return on investment. From learning the lingo to keeping track of sales leads, there are plenty of resources that will help first-timers—and seasoned veterans—connect with the right buyers for the best partnerships. It all begins with a visit to the official Show website and the Exhibitor Manual.

SEMA News—September 2012

EVENTS
By Steve Campbell

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Show Exhibiting Strategies and Tactics

Likes, Tweets and Posts

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The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011 SEMA Show, however, a special group of enthusiasts were granted access to the Las Vegas Convention Center on Thursday, November 3. Invited by SEMA to participate in a social-media campaign, these attendees had a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.

SEMA News—February 2012

EVENTS
By Carr Winn

Likes, Tweets and Posts

Opinion Leaders Flood Social-Media Channels During the 2011 SEMA Show

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