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Ideas Alive

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Put Your New and Featured Products Front and Center Each year, hundreds of specialty-equipment businesses debut their newest products at the SEMA Show in Las Vegas. If you’re an exhibitor in search of buyer and press attention for your latest and greatest innovations, there’s no better way to get it than the Ideas Alive: Featuring the New Product Showcase section.

SEMA News—October 2012 

EVENTS
By Mike Imlay

Ideas Alive

Put Your New and Featured Products Front and Center

Go to the Gemba

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SEMA’s Vehicle Technology Center One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

SEMA News—September 2012

EVENTS

Go to the Gemba

SEMA’s Vehicle Technology Center

First-Time Exhibitors

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A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

SEMA News—September 2012

EVENTS

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show

Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

First-Time Exhibitor Puts Best Foot Forward

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Early Preparation Is the Key to a Successful Show The SEMA Show draws hundreds of new exhibitors every year. Six hundred companies were first-time exhibitors at last year’s Show, and this year’s Show is expected to surpass that number. In fact, there is an entire section of the floor dedicated solely to new and featured exhibitors.

SEMA News—September 2012

EVENTS
By Chad Simon

First-Time Exhibitor Puts Best Foot Forward

Early Preparation Is the Key to a Successful Show

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

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Exhibiting for the first time at the SEMA Show in Las Vegas may seem daunting, but the association and ConvExx, the Show’s organizers, provide a wealth of information about how to prepare, get set up and ensure the best return on investment. From learning the lingo to keeping track of sales leads, there are plenty of resources that will help first-timers—and seasoned veterans—connect with the right buyers for the best partnerships. It all begins with a visit to the official Show website and the Exhibitor Manual.

SEMA News—September 2012

EVENTS
By Steve Campbell

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Show Exhibiting Strategies and Tactics

Likes, Tweets and Posts

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The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011 SEMA Show, however, a special group of enthusiasts were granted access to the Las Vegas Convention Center on Thursday, November 3. Invited by SEMA to participate in a social-media campaign, these attendees had a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.

SEMA News—February 2012

EVENTS
By Carr Winn

Likes, Tweets and Posts

Opinion Leaders Flood Social-Media Channels During the 2011 SEMA Show

Generous Sponsors Team Up to Benefit Scholarship Fund

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Hurst, Street Scene Equipment, Dodge and SEMA teamed up with a group of industry-leading companies to build two custom Dodges—a Charger and an Avenger. Both vehicles were auctioned on eBay, generating proceeds that will benefit the SEMA Memorial Scholarship Fund (SMSF). The Charger sold for $45,001, while the Avenger sold for $21,605.

SEMA News—February 2012

EVENTS
By John Stewart

Generous Sponsors Team Up to Benefit Scholarship Fund

Customized Dodge Charger and Avenger Sold on eBay

Spotlighting the Tire Industry

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The Tire Industry Association (TIA) and SEMA joined forces in 2010 to bring the Global Tire Expo (GTE)—Powered by TIA to the SEMA Show halls. Billed as “a show within a show,” the specially designed tire industry exposition was an all-around hit with exhibitors and buyers alike. The only question was what a 2011 encore would bring. As it turned out, the second time around proved that the Expo not only has staying power, but also has truly come of age.

SEMA News—February 2012 

EVENTS
By Mike Imlay

 

Spotlighting the Tire Industry

The Global Tire Expo—Powered by TIA Comes of Age

2011 Global Media Awards

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A total of 150 SEMA Show exhibitors received international recognition for 257 new products released at the 2011 SEMA Show. This eighth edition of the Global Media Awards program brought together 26 top journalists from 12 countries. Each of them were given the difficult task of selecting 10 products from the Ideas Alive: New Products Showcase that they felt would resonate and appeal most to consumers in their home countries. After 1,850 new products were reviewed and the judges votes were tallied, PLX Devices came out on top with eight Global Media Awards, having received the nod from judges based in Mexico, Brazil and New Zealand as well as the United Kingdom and Sweden.

SEMA News—February 2012

EVENTS
By Linda Spencer

2011 Global Media Awards

International Journalists Identify Products Their Readers Will Buy

The Best of the 2011 SEMA Show

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In every measurable way, the 2011 SEMA Show reached new heights. Industry professionals gathered by the tens of thousands November 1–4 at the Las Vegas Convention Center, eager to do business in a specialty-equipment market that is clearly looking up after several years of downbeat economic news. From the Show’s educational conferences to its special events and the activity on the Show floor itself, the energy and enthusiasm were palpable and inescapable.

SEMA News—January 2012

EVENTS
By Mike Imlay

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