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Power Steering

The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed.

SEMA News - May 2010 

SEMA Provides Legislative Advocacy for the Industry

  SEMA NEWS-MAY 2010-GOVERMENT AFFAIRS 
 

Representative John Campbell of California (left) discusses industry issues with Hillbank Motor Corp.

ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

SEMA NEWS - April 2010

The ProPledge Program—Why You Need to Be Involved

  SEMA NEWS-APRIL 2010-BUSINESS-PROPLEDGE
 

From left: Nathan Ward, Tops & Trends; David Sheffler, Katzkin Leather; Kirk Scott, Katzkin Leather; Bill North, Webasto; Joe

Top 100 Racing and Performance Retailers

Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

SEMA News - March 2010 

Racing and Performance Retailers Return From the SEMA Show Ready to Do Business

SEMA NEWS-MARCH 2010-BUSINESS 
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

Racing & Performance New Products

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2009 SEMA Show Exhibitors Ignite Passion with Power & Performance

Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

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Identifying Performance Parts Trends

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The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

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Tires, Wheels & Equipment Exhibitors

From A–Z, the companies that had the South Hall rolling.

SEMA News - February 2010

From A–Z, the Companies That Had the South Hall Rolling

 

Ace Alloy Wheel/Decorsa Wheels
909/628-6680
www.acealloywheel.com
www.decorsa.com
www.kaneiusa.com

Achieva Rubber Corp.
310/328-8868
www.achievatires.com

Advanced Structural Alloys LLC
805/612-2152
www.advancedstructuralalloys.com

Aftersoft Network N.A. Inc.
949/488-8860 x116
www.aftersoftna.com

Top 100 – Tire and Wheel Retailers

Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.

SEMA News - February 2010

SEMA NEWS-FEBRUARY 2010-BUSINESSWheel and Tire Retailers Take the 2009 SEMA Show by Storm

Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.

Trends on a Roll: Tire & Wheel Market

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No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications.

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Roy Littlefield - Tire Industry Association Executive Vice President

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Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C. But he isn’t interested in lecturing SEMA about the decline in tire manufacturers’ participation in the annual SEMA Show. He’d rather talk about how to lure the manufacturers back.

“The bottom line is communication,” said Littlefield. “The big companies want to feel like it is their show.”

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Wayne Croswell -Tire Industry Association President

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When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell. That was 32 years ago. Now, Croswell is president of ASA Tire Systems and the new president of the Tire Industry Association (TIA).

“I fell in love with the industry and the people, and it got into my blood,” he said.

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