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Wayne Croswell -Tire Industry Association President

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When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell. That was 32 years ago. Now, Croswell is president of ASA Tire Systems and the new president of the Tire Industry Association (TIA).

“I fell in love with the industry and the people, and it got into my blood,” he said.

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Tires, Wheels & Equipment New Products

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There were 290 tire exhibitors at the 2009 SEMA Show in Las Vegas last November, and tire buyers accounted for 9.4% of the total buyers who attended. In fact, their ranks made up the second-largest buyer group at the Show. This issue of SEMA News focuses on tire and wheel business.

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Trends on a Roll: Tire & Wheel Market

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No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications.

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The 2009 SEMA Show First-Time Exhibitors

For 2009, more than 450 companies experienced exhibiting for the first time at what is the specialty-equipment industry’s hottest showcase for new products and technology—the SEMA Show.

SEMA News - January 2010

Show Attendees Get First-Look at Exciting New Offerings From More Than 450 Debuting Companies

For 2009, more than 450 companies experienced exhibiting for the first time at what is the specialty-equipment industry’s hottest showcase for new products and technology—the SEMA Show. Amid the buzz that filled the Las Vegas Convention
Center, the 458 first-time exhibitors (compared to 470 the previous year) were able to introduce their new products to tens of thousands of industry leaders.

Award Winning New Products

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The 2009 SEMA Show kicked off with the annual New Product Awards Breakfast, where 36 of the hottest new products for 2010 received their first of many accolades. More than 1,400 products across 13 judging categories were reviewed for consideration by a panel of specialty-equipment industry veterans.

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The 2009 SEMA Show Photo Portfolio

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Admittedly, we couldn't fit everything in this 16 page PDF, but we came pretty darn close.

Experience the style, technology and innovation that was on display at the 2009 SEMA Show in this 16-page full color photo gallery.

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Moving Forward

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A total of 1,745 companies exhibited at the 2009 SEMA Show, and they were joined by more than 120,000 retailers, warehouse distributors, members of the media and other attendees, with about 24% of the registered buyers coming from outside the United States. SEMA staff and Show organizers offered new programs, enhancements and ongoing floorplan and organizational refinements to produce the best event possible, and the industry responded with gusto.

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First-Time Exhibitors’ New Products

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The annual SEMA Show unites specialty-equipment buyers from across the globe with the industry’s hottest new products. This year’s New Products Showcase provided a 25,000 sq. ft. stage where exhibitors’ newest innovations made their world premiere. Of the more than 1,400 new products on display, more than 200 were registered by companies exhibiting at the SEMA Show for the very first time. The following pages provide a brief introduction to the products that debuted in Las Vegas on behalf of the SEMA Show’s newest exhibitors.

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Product Merchandising and Packaging Trends

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SEMA Show New Product Winners find innovative ways to grab customers’ attention.

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New to New Products

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This is my first time to the SEMA Show, and the New Products Showcase is very cool. I like the way it’s laid out by categories, and I’m amazed at all the things that I didn’t know about.

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