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Best Practices: OEMs Working With SEMA Companies

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This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Quality Center has identified as one of three major hurdles to developing Best Practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.

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2010 SEMA Design Awards

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Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual. While the automakers deliver an amazing variety of products to fit dozens of market niches, they cannot possibly create a unique vehicle for every unique customer. Accessories and performance products fill that void, allowing unlimited and complete personalization of any car or truck.

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2009 SEMA Show First-Time Exhibitors

The annual SEMA Show unites the brightest minds with the specialty-equipment industry’s hottest products.

SEMA News - November 2009 

2009 SEMA Show Exhibitor List

SEMA News - November 2009   

 

OEM

SEMA NEWS-NOVEMBER 2009-EVENTSEven as new-vehicle markets change, customers want cars and trucks that are tailored to their needs. The specialty-equipment industry works with the original-equipment manufacturers (OEMs) to supply consumers with choices. Recognizing the importance of customization and personalization, the world’s leading automakers can be found throughout the Las Vegas Convention Center.

Current as of September 21, 2009

The 2009 SEMA Show

It’s that time when bags are being packed and itineraries planned for the specialty-equipment industry’s hottest trade show—the 2009 SEMA Show.

SEMA News - November 2009

By Annie Kang


Navigating Through the Year’s Most Anticipated Specialty-Equipment Trade Show
 

 SEMA NEWS-NOVEMBER 2009-EVENTS 

Stars at the Show

Celebrity Appearances at the 2009 SEMA Show.

SEMA News - November 2009

The following personalities are just a few of the dozens scheduled to appear at the 2009 SEMA Show.

Vehicles of the 2009 SEMA Show

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Just when you think you’ve seen everything, it’s time for the SEMA Show and a whole new panorama of vehicular sculpture. Virtually every type of car, truck and—new this year—powersports machine appears in this automotive carnival. While the premise of the event is mainly business—the place where the products that will appear on cars next year are ordered by retailers and jobbers today—the SEMA Show is also a gallery of works produced by the greatest custom builders in the country. The annual SEMA News “Vehicles of the Show” preview provides a mere sampling of what will be parked in and around the Las Vegas Convention Center.

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New Products Preview

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New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase. But why wait? We’ve compiled more than 100 items that are confirmed for exhibit at the Show, so take a look at just some of what’s in store!

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Define Your Perfect Show

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There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that’s more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

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