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Installation Banquet and Gala Fundraiser

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Installation Banquet and Gala Fundraiser next week. Claim your tickets here!

2008—The Perfect Storm With Opportunities

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There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.

SEMA News - June 2009
RESEARCH

By Jim Spoonhower

 

Industry Leaders Continue to Mine the Markets

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s. Each one had its impact on the marketplace, but the entrepreneurs running industry companies managed to weather them and, in some cases, found opportunities. The most recent is probably the harshest of the group, but there is no reason to think that industry leaders will not be able to find their way through it. So what made this time different? The following were a number of contributing factors.

Used-Vehicle Market Could Spell New Opportunity

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About this product:

For the first quarter of the year, automotive industry analysts made pessimistic forecasts for new-vehicle sales volume for 2009. In February, J.D. Power and Associates predicted that total new-vehicle sales would reach a mere 10.4 million units—down 1 million units from the company’s forecast just a month prior and 6 million under the annual average during the past decade.

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SEMA Demand Index

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About this product:

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Specialty-Equipment Industry Benchmarking Program

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About this product:

Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

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SEMA Confronts Cash for Clunker Myths

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SEMA launched the largest grassroots effort in its 46-year history earlier this year to keep a national “Cash for Clunkers” program out of the $787 billion economic stimulus bill. The campaign was a success. Nevertheless, some lawmakers remain committed to using a vehicle scrappage program as a means to spur new-car sales. They are now citing a flawed German program as a model for America. Read more...

SEMA News - May 2009

SEMA LEGISLATIVE AND TECHNICAL AFFAIRS

Proven Performance

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About this product:

The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed. SEMA has a proven legislative and regulatory program led by a fulltime professional staff based in Washington, D.C., that continually works on behalf of the membership.

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Don’t Waste This Crisis

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About this product:

Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.

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Compact-Performance and Urban-Market Update

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About this product:

Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets. At their respective roots, each market is very different: Compact performance has involved enthusiasts looking to enhance the performance (hence, the name) of small economy and sports cars and the urban market had a completely opposite makeup of enthusiasts who were more concerned about vehicle appearance, typically involving large sedans and SUVs. Today, these differences still exist in many ways.

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