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Vehicles of the 2009 SEMA Show

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Just when you think you’ve seen everything, it’s time for the SEMA Show and a whole new panorama of vehicular sculpture. Virtually every type of car, truck and—new this year—powersports machine appears in this automotive carnival. While the premise of the event is mainly business—the place where the products that will appear on cars next year are ordered by retailers and jobbers today—the SEMA Show is also a gallery of works produced by the greatest custom builders in the country. The annual SEMA News “Vehicles of the Show” preview provides a mere sampling of what will be parked in and around the Las Vegas Convention Center.

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New Products Preview

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New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase. But why wait? We’ve compiled more than 100 items that are confirmed for exhibit at the Show, so take a look at just some of what’s in store!

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Define Your Perfect Show

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There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that’s more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

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2009-2010 SEMA Board of Directors

The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years. 

SEMA NEWS - September 2009


SEMA NEWS-SEPTEMBER 2009-BUSINESS-BOD

Chairman
1 Rick Rollins
Rollins Performance
Marketing/Consulting

Chairman-Elect
2 Paul “Scooter” Brothers
COMP Performance Group

Immediate Past Chairman
3 Jim Cozzie
Certus Strategic Partners

Secretary/Treasurer
4 Dan Gresham
Coutant Capital

Do You Really Have “Good” Product Data?

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Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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I Can Dream Can’t I?

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Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

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About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

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Five Basic Data Rules You Must Follow Today

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The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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New Show Programs Create Hardcore Savings

SEMA is heading into the 2009 SEMA Show—to be held November 3–6, 2009, at the Las Vegas Convention Center—with unprecedented new programs aimed at ensuring that exhibitors receive the maximum return on their investment.

SEMA News - July 2009
EVENTS

By Annie Kang

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