Chris Kersting

About this product:

Quality is our mantra. It is the theme underlying everything we do at the association, and it was our goal for the 2009 SEMA Show. The feedback we’ve received indicates that the Show was a success by any measure, and we’ll use the information we’ve collected to produce an even better event for 2010.

About this product:

Opportunity. Diversity. Confidence. Profits. Those are a few of the keys that lock in the continuing partnership between the automakers, the vehicle dealers and SEMA-member companies. Giving consumers the right vehicles with their preferred options is what each arm of the distribution chain strives for.

About this product:

While change is ongoing, value is a steady standard. You know that your business must change with the times, and the best way to survive and flourish is to provide consistent value. The SEMA Show is the same. We’re actively evolving the Show to increase the value proposition and ensure that participants get a solid return on investment.

About this product:

The SEMA Show is a reflection of our specialty-equipment industry—an industry fueled by passion, perseverance, and a gut-sense that people who love cars and trucks will always demand outstanding, innovative products. It is a challenging time for our member companies, and you can expect exhibitors will adjust their Show presence wisely. But SEMA members know that eventually the market will turn, and those ready with the best products will reap substantial rewards. Case in point: At press time, we are still two months from the Show and already there are more than 1,500 manufacturers exhibiting and a tremendous list of buyer registrations to match. And matching is what it is all about!

About this product:

Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.

About this product:

“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

About this product:

Each of the programs and benefits offered by SEMA is spawned by individuals who imagine a better way of doing things. More often than not, those creative thinkers are members of the SEMA Board of Directors—volunteers who give of their time, energy and vision to help guide and grow the automotive specialty-equipment industry. While these people come from diverse demographic backgrounds in every segment of the marketplace, all share a passion for business and a desire to see the people and companies that make up the association succeed and prosper.

About this product:

The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

About this product:

It seems a long way off, but SEMA members are busy weighing in with plans for the SEMA Show in November. What can we expect from the 2009 SEMA Show? It’s shaping up to be a critical event at a critical time for anyone looking to do business in 2010.

We’ve witnessed the economy and businesses in all respects adjusting downward. Because the industry is the SEMA Show, the Show will reflect the industry’s changes. Meanwhile, the SEMA Show will again be the world’s leading event for connecting buyers and manufacturers, introducing new products and positioning businesses for the coming market rebound.

About this product:

We all are working harder than ever at keeping businesses and the industry alive and moving forward. Your time is at a premium. SEMA knows this. Here are a handful of quick, easy-to-use silver bullets to help your company make progress. Take 60 seconds, and load up.