Chris Kersting

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Product Information That Sells Parts

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The SEMA Show serves as a powerful springboard that catapults the industry into the coming year. Exhibitors and attendees alike should have a full head of steam as they carry the enthusiasm generated on the Show floor back to their businesses. All of the new products and innovations discovered there can serve as an opportunity to turn positive energy and information into increased sales.

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Welcome to the 2010 SEMA Show—and See What Else Your SEMA Membership Gets You Today!

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For those of you reading this in Las Vegas, welcome to the greatest automotive specialty-equipment show on earth! The SEMA Show is the most universally known and recognized benefit that the association offers to its membership and to the industry. I hope you will use it this year as a springboard to discover SEMA’s other outstanding programs and services that, like the Show, are tremendous tools to help your company thrive and be profitable.

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Hottest Vehicles at the Show? How About the Exhibitors’ Choice?!

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The SEMA Show is without a doubt one of the strongest indicators of emerging trends in the automotive industry. Each year, SEMA exhibitors must decide which vehicles will be their “canvass” of choice to highlight the innovative and exciting new products they’ve worked so hard to bring to market. Naturally, exhibitors will select the vehicles for their booths that they believe are the hottest and provide the best opportunity to attract buyers and media at the Show.

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Innovations for Innovators: What’s New at the SEMA Show

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Each year, the SEMA Show becomes the focal point for innovation in the automotive industry. It is the venue where manufacturers are able to connect with retailers to bring innovations to consumers around the world. So it won’t come as a surprise that the SEMA team is again doing its part with some great innovations in the SEMA Show itself. I want to tell you about a few of the new opportunities for Show attendees to learn more about new products and automotive systems at the 2010 gathering.

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Are You Really Innovating Today?

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SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace. Today more than ever, our members also vie for discretionary dollars against a host of different practical, entertainment and recreational uses. The success of your business depends not just on innovative products but on innovation in all aspects of business.

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Claim Your Space for the Future

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We’ve just come from the first SEMA Show Exhibitor Summit, held May 25–27 at the Las Vegas Convention Center, and the feedback we’ve gathered has been tremendous. The goal of the Summit was to inform attendees about how to maximize each exhibitor’s presence, save money on Show expenses, demonstrate how social media can extend any exhibitor’s marketing reach and increase traffic—and sales—at every booth.

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Leadership That Inspires

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John Quincy Adams, the sixth president of the United States, knew a thing or two about leadership. One of his most famous quotes was, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” Those are also fitting words to describe the upcoming SEMA Leadership Days, to be held July 21–24 in Pasadena, California.

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Tapping Trends: Knowledge Is Power

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Market conditions dictate how companies develop their operating strategies. Evaluating the business environment becomes increasingly important when the economy goes through the kind of turbulence we’ve seen over the past two years. Part of SEMA’s mission is to help member companies assess current conditions and make choices based on hard facts and real trends.

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You Get What You Deserve

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The issues currently facing the United States and all of its industries are among the most important we’ve faced in the nation’s history. If ever there was an alarm sounding for small business in America, it is blaring now. SEMA members need to read this column and become active and aggressive about supporting the lawmakers who support our industry and small businesses across America. Otherwise, we’ll only get what apathy deserves, and that is not acceptable.

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Green Racing: Why Should You Care?

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Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance.

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