Chris Kersting

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Industry Poised to Deliver at the 2014 SEMA Show

For much of 2014, SEMA members have generally reported having a good year and, for some, a great year. I’ve observed that the SEMA Show is a barometer of industry strength, reflected by participation and investment in the Show. This year’s pre-Show registration indicates that the SEMA Show will be an outstanding springboard for growth opportunities in 2015. This marks the fifth straight year that the Show has had increased participation levels since the lows of the recession in 2009. This makes for a larger Show, but more important than size is how many innovative manufacturers are taking the opportunity...
SEMA News—November 2014

CHRIS KERSTING

The Buzz for the 2014 SEMA Show: SEMA Ignited

If you’re not registered to participate in the SEMA Ignited event, now is the time to get in. The event concept is simple. After four days behind closed doors in the Las Vegas Convention Center, visible only to industry professionals, participating cars and trucks from the SEMA Show will roll out on Friday, November 7, to assemble at one of the newest landmarks in the city, the High Roller observation wheel at the LINQ entertainment district. There, from 4:00 p.m.–10:00 p.m., consumers and the media will be able to experience the hottest cars, products and personalities from the SEMA Show and enjoy food and music in a culminating celebration. Participation in the event will be free of charge to SEMA exhibitors, attendees and consumers.
SEMA News—October 2014

CHRIS KERSTING

Recruiting and Cultivating for the Future

For decades now, SEMA members have expressed concern about the aging of the automotive specialty segment and the number of young enthusiasts entering the marketplace and our workforce. Addressing those concerns, SEMA has developed a number of initiatives, many of which have matured and grown. There has been expansion of the SEMA Young Executive Network (YEN), now 1,300 strong; development of a robust student program that brings 500-plus automotive students to the SEMA Show each year; and substantial support of other productive youth-oriented automotive programs, such as Hot Rodders of Tomorrow.
SEMA News—September 2014

CHRIS KERSTING

Make a Difference: Meet With Your Elected Representatives

In this issue of SEMA News, you’ll find a number of articles making clear that our industry needs to be aware and more involved when it comes to laws and government regulation. Whether over safety or environmental concerns, land-use policy or small-business regulations, our industry has a great deal at stake. Trade associations such as SEMA unite our industry’s individual voices and resources to have a meaningful impact. But we can only achieve results if we have you involved—and a great first step is to learn more about the issues and the legislators in your neck of the woods. Then arrange for a visit—with hands-on help from the SEMA team.
SEMA News—August 2014

CHRIS KERSTING

SEMA Garage: What’s In It for You?

The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage. The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.
SEMA News—July 2014

CHRIS KERSTING

Wrong Reasons Not to Vote

Once a year, SEMA provides members with a way to select the Board of Directors—the volunteers who help SEMA make decisions that will help your business and the industry to succeed. I want to thank the many members who participated in the nomination process; we have some very strong candidates again this year. And thanks in advance to all of you who will be first-time voters, as well as all our regular voters.  
SEMA News—June 2014

CHRIS KERSTING

Blowin’ and Goin’—SEMA Data Co-op Powering Industry Sales

The SEMA Data Co-op (SDC) is now completing its first year in full-operations mode, and we thought you might like to see that your industry-owned data management resource is now well–established and helping companies increase sales every day. As a reminder—the SDC is operating a centralized product data service for manufacturers that organizes, houses and then distributes online product catalog information to WDs and retailers to help power all manner of business systems, ultimately driving sales growth.What does the Data Co-op progress report card look like? Consider these results from the first year of operations.
SEMA News—May 2014

CHRIS KERSTING

Tougher Policies: Intellectual Property Protection at the SEMA Show

Do you see increasing examples of trademark rip-offs and illegal knock-off products showing up in online marketing and catalogs? SEMA is hearing more often from members experiencing intellectual property (IP) infringement problems. Protecting IP is something that many industries have struggled with for some time, and our industry is clearly no exception.For a number of years now, SEMA has maintained policies and procedures to prevent the display of products, trademarks and trade dress that violate the IP rights of other SEMA exhibitors. Our goal has always been to ensure proper protection of the IP of industry members.
SEMA News—April 2014

CHRIS KERSTING

Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

SEMA News—March 2014

CHRIS KERSTING

Coming Soon: Your SEMA Account Representative

Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA. 

SEMA News—February 2014

CHRIS KERSTING

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