Business

Syndicate content

SEMA Product and Catalog SHOWCASE

Get all of your high-performance, race, truck, powersports, street-rod, restoration, marine and stock replacement parts needs fulfilled...

SEMA News - November 2010

 

Atech Motorsports

Retail Store Displays

About this product:

Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items. But unless you have vast experience in the design of retail spaces, it’s undoubtedly best to work with a consultant in setting up your store for maximum accessibility and the resultant sales.

SEMA Members may get this content for free!

Regular Price:

$1.99

New Products Showcase

About this product:

Ben Mizban is the president of T-Rex Grilles in Corona, California. The company has regularly participated in the SEMA Show New Products Showcase. Recently, Mizban offered his insight and advice on getting the most from the program.

SEMA News: Please tell us a little bit about yourself and T-Rex Grilles.

Ben Mizban: I opened JBM Sport Truck Accessories, my first business, in 1986 in the city of Orange and grew it into one of the largest retailer/mail-order companies in California by 2001.

SEMA Members may get this content for free!

Regular Price:

$1.99

Advance the Industry Abroad, Reap the Benefits at Home

As the automotive industry emerges from the economic downturn, it’s clear that the iconic American industry needs to spread its global wings to thrive again—and to help drive the U.S. economic recovery overall.

SEMA News - October 2010

Growing New Markets

By Kristin DeBates

ProPledge Restyler Profile

SEMA News recently had the chance to catch up with long-time automotive restyler Jon Titman of Automotive Essentials, a ProPledge participant. Titman, the company’s vice president of sales and marketing, provided some insights into the services Automotive Essentials offers and how the business has benefitted since the inception of the ProPledge program three years ago.

SEMA News - September 2010

What Makes Automotive Essentials and ProPledge Work So Well?

Getting Started in International Commerce

About this product:

Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started. 

SEMA Members may get this content for free!

Regular Price:

$1.99

Best Practices: Manufacturers’ Reps

About this product:

Unlike other types of salespeople, manufacturers’ representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. 

A rep is an independent businessperson, an extension of the manufacturers’ sales force, and he or she can also be a highly valuable jack of all trades who not only closes deals but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer’s marketing plan to create sales.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Business of Speed

About this product:

If you scan no farther than these next words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko.

Since you’re browsing through SEMA News, you must be favored with some interest in the automotive specialty-equipment industry, and Lucsko’s book offers a primer about where it began, how it evolved and, if not precisely where it’s heading, at least an optimistic appraisal of why it will live on.

SEMA Members may get this content for free!

Regular Price:

$1.99

Open Sourcing, Open Design

About this product:

The concepts aren’t totally new to the automotive world: Get a group of designers together, brainstorm a vehicle concept, noodle out the financing, then sell every unit the market will bear. All a car company has to do is pick the right designers who develop the right concept that can be produced at the right cost for the right group of consumers. But that’s a whole lot of uncertainty, and the most common result is compromise after compromise, resulting in a bland vehicle for the masses.

SEMA Members may get this content for free!

Regular Price:

$1.99

Original Isn’t the Only Way

About this product:

In traditional hobbyist terms, automotive restoration refers strictly to classic cars rebuilt using classic car parts. And while there remains a significant portion of the market for which that holds true, today’s restorations are just as likely to include an amalgam of modern running gear as well as comfort and safety systems combined with factory-spec knobs, moldings, panels and fabrics.

SEMA Members may get this content for free!

Regular Price:

$1.99

Add to calendar