Business

Syndicate content

Trade vs. Consumer Advertising

About this product:

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale customers is vital to moving inventory from the warehouse to store shelves and, ultimately, to installation on a customer’s car or truck. In both instances, a few core principles are key.

SEMA Members may get this content for free!

Regular Price:

$1.99

Market Trends in Tires and Wheels

About this product:

The tire and wheel section is perennially one of the largest display areas at the SEMA Show in the Las Vegas Convention Center. Tires and wheels are also one of the most favored modifications that car and truck owners make to their vehicles, since a single, relatively simple change can entirely alter the appearance and character of a vehicle.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Market Update

To navigate an up-and-down economy, your business needs sound, ongoing reports and analysis of the major economic and market trends affecting the $28 billion automotive specialty-equipment industry. Thankfully, you can now find that information via the SEMA Market Update, a completely new report series developed by SEMA’s marketing research department.

SEMA News—December 2011

BUSINESS
By Mike Imlay

SEMA Market Update

A New Research Report Drills Into Industry Economic and Market Trends

Disaster Recovery Part II

About this product:

They say that hindsight is 20/20. The March 2011 issue of SEMA News featured a Best Practices article on the how and why of disaster planning, calling special attention to acts of God and other sudden business interruptions (see callout box).

Now, eight months later, ATC Composites COO Chris Ripper strongly encourages SEMA News readers to revisit that article—and with good reason.

SEMA Members may get this content for free!

Regular Price:

$1.99

Just Hit Print

About this product:

Remember the Sci-Fi television programs of the ‘50s and ‘60s in which engineers of the future could stand in front of a computer device, order up practically any space sprocket or gizmo and watch it materialize in seconds, ready for use? Believe it or not, that future is here—and has been for some time.

While not as instantaneous as their fictional counterparts, there are computerized machines that can replicate solid, intricate 3-D objects in a process now being dubbed “3-D printing.”

SEMA Members may get this content for free!

Regular Price:

$1.99

Trends for 2012

About this product:

SEMA’s Council Leaders Look to the Future

As the automotive specialty-equipment industry moves into 2012, SEMA News put out a call to the leaders of the association’s councils and networks to seek their views about what might be in store during the coming year. Their responses are instructive and should provide helpful insights for companies in every segment of the marketplace.

SEMA Members may get this content for free!

Regular Price:

$1.99

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

To our very good friends, family and extended family: It’s almost impossible to believe, but this is the 45th time the SEMA Show has been the reason for this family to get together, celebrate the past year and take a glimpse into the future. I say “family” because this industry has grown stronger by banding together for the past few years. What you see at this year’s SEMA Show is an example of what a family can do when it pulls together and pushes through tough times.

SEMA News—November 2011

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

  “Scooter” Brothers, SEMA Chairman of the Board 
   
To our very good friends, family and extended family:

It’s almost impo

2011 SEMA Show Directory

For the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier. SEMA News readers now have the opportunity to preview the 2011 SEMA Show Directory, making Show planning easier and more productive. The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its 2,200 exhibitors.

SEMA News—November 2011

2011 SEMA Show Directory

HomeFor the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier.

SEMA Product and Catalog Showcase

Amp’d Emblems® Amp’d Emblems® are custom illuminated car emblems, which are powered by your car’s electrical system using our patented technology. These lighted car emblems are currently available for the rear and front of select late models of Acura, Honda, Lexus, Mazda, Mitsubishi, Nissan and Scion. These LED enhanced emblems are sold as an easy-to-install kit. Subtly yet impressively accenting your emblem and vehicle with class. Make your vehicle stand out among the crowd! For more information, visit us at www.ampdemblems.com. bonspeed Wheels bonspeed Wheels are “high-performance-grade,” forged billet aluminum wheels manufactured to the highest standards in California. bonspeed was born on the streets of Southern California, and its designs are the leader in the industry. With a wide variety of styles, the exclusive Color Forged finish options and sizes from 15-in.–26-in., bonspeed can fit your vehicle. Each bonspeed wheel is custom machined to order for hot rods, musclecars, trucks and exotics. Visit us online at www.bonspeedWheels.com, or dealers call 888-999-7258.

Amp’d Emblems®

Made in the U.S.A.

About this product:

Made in the U.S.A.” has long been a powerful marketing proposition, especially for the automotive specialty-equipment market. Resurgent patriotism and concern over American job losses, along with outsourcing and foreign knockoffs, are currently inspiring consumers to “buy American.”

Of course, there are plenty of manufacturers in this industry who, for numerous reasons, never left the good ol’ U.S.A. Has their decision to remain stateside helped or hindered them?

SEMA Members may get this content for free!

Regular Price:

$1.99

Add to calendar