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Precision Tools

About this product:

There are basics to manufacturing that change little over time. To create marketable parts, manufacturers must mold, mill, drill, cut, weld and otherwise fabricate raw materials into something consumers find useful. The tools used to do these things are another matter altogether. It’s no secret that machine technologies are changing rapidly.

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Mobile Electronics Products

About this product:

From tire-pressure monitoring and powertrains to navigation and smartphone integration, nearly every facet of today’s automobile is controlled, managed or affected by some type of mobile electronics. As the field has expanded, an increasing number of products are introduced each year in the SEMA Show’s New Products Showcase, and an ever-growing throng of buyers seeks information about the most innovative systems and components.

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SEMA Indicators

About this product:

No one can foretell the future, at least not with any degree of certainty. But a prudent look at marketplace indicators can often provide insights that savvy businesspeople might interpret for a strategic advantage. What follows is a look at some of the signposts along the current business roadway.

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A Fresh Coat

About this product:

Paint has long been a necessary product in the automotive world. Customizers and aftermarket manufacturers are among those who require paint products to conduct business. Perhaps the most prolific painters in the automotive sector, other than OEMs, would be shops operating in the repair and refinish segment. These are auto-body shops that make a living on being able to paint fast, match colors perfectly and be economical in the process.

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Going Global?

About this product:

If your aftermarket business ranks among the growing list of SEMA-member manufacturers considering overseas exportation, you’re likely weighing shipping logistics as part of the equation. To be sure, the prospect can seem daunting. After all, once you’ve attracted foreign buyers, you have to deliver the goods in the face of numerous hurdles. With the right assistance, however, you can successfully navigate those obstacles and achieve a safe landing for your aftermarket parts.

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App Crazy

About this product:

“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

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Video Made Simple

About this product:

If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second?

When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of sales alone, studies now show web video to be a top influencer in consumer research and purchasing decisions.

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Trade vs. Consumer Advertising

About this product:

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale customers is vital to moving inventory from the warehouse to store shelves and, ultimately, to installation on a customer’s car or truck. In both instances, a few core principles are key.

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Market Trends in Tires and Wheels

About this product:

The tire and wheel section is perennially one of the largest display areas at the SEMA Show in the Las Vegas Convention Center. Tires and wheels are also one of the most favored modifications that car and truck owners make to their vehicles, since a single, relatively simple change can entirely alter the appearance and character of a vehicle.

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SEMA Market Update

To navigate an up-and-down economy, your business needs sound, ongoing reports and analysis of the major economic and market trends affecting the $28 billion automotive specialty-equipment industry. Thankfully, you can now find that information via the SEMA Market Update, a completely new report series developed by SEMA’s marketing research department.

SEMA News—December 2011

BUSINESS
By Mike Imlay

SEMA Market Update

A New Research Report Drills Into Industry Economic and Market Trends

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