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Linking to the Distribution Chain

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“Power Buyers” Reveal How They Find Products

With thousands of buyers in attendance, the SEMA Show offers huge opportunities for exhibitors. The challenge is to forge links in the distribution chain.

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New SEMA Market Update Now Available

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Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

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Trends for 2013

A Look to the Future With SEMA Council Leaders For its December issue each year, SEMA News puts out a call to the leaders of the association’s councils and networks to seek their views about what might be in store in the near term. These industry professionals provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses are instructive and should provide helpful insights for businesses in every segment of the marketplace.

SEMA News—December 2012

BUSINESS
By Steve Campbell

Trends for 2013

A Look to the Future With SEMA Council Leaders

Rev Up Your Online Customer Experience With Logistics

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How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

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The SEMA Data Cooperative

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An Industry Solution for Data Independence

As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

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SEMA Data Co-op Beta Phase in Full Swing

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It’s been a long time coming, but the SEMA Data Cooperative (SDC) beta phase is up and running at full speed, with more than 80 specialty parts companies participating.

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Winning POP Displays

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Breaking Down the Basics

We’ve all seen them—on the showroom floor, on the retail shelves, at parts counters. Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays

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A Profitable Partnership

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Restylers and Dealers Create a One-Stop Shop for Consumers to Purchase Specialty-Equipment Parts and Accessories

With new-car sales growing and the economy slowly ticking upward, SEMA News checked in with restylers and restyling experts to find out what to expect in that segment for 2012. Our sources reported that both enthusiasts and more general-market consumers are starting to loosen their purse strings and indulge in specialty-equipment parts to go along with the new rides they just bought.

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Exhibitor Essentials

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Key Services and Suppliers for a Successful Trade-Show Booth

With the 2012 SEMA Show mere months away, smart exhibitors are already contemplating their booth spaces. They know that a booth’s branding, contents and arrangement all contribute massively to their ability to attract buyers, acquire new leads and have a successful Show. However, first-time exhibitors (and maybe a few returnees, as well) may be scratching their heads over booth essentials—the fixtures and services that can make or break their return on investment.

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Marketing 101: Winning Project-Vehicle Builds

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Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

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